ICC Men’s Champions Trophy 2025 Sets New Viewership Milestones; India-Pakistan Match Becomes Most-Watched ODI in India
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Synopsis
The ICC Men’s Champions Trophy 2025 has achieved unprecedented viewership records in India, surpassing the ICC Cricket World Cup 2023 ratings by 23%. The tournament saw a peak of 122 million concurrent viewers during the final, showcasing cricket's immense popularity.
Key Takeaways
- 23% higher rating than ICC Cricket World Cup 2023.
- Total watch time of 137 billion minutes on Star Sports.
- Final match reached 122 million concurrent viewers.
- India-Pakistan match logged over 26 billion minutes.
- Final had 230 million viewers overall.
Dubai, March 21 (NationPress) The ICC Men’s Champions Trophy 2025 has shattered significant viewership records in India, with TV ratings reaching the highest point for a multi-nation cricket tournament. The eight-team event achieved a remarkable 23 percent increase in ratings compared to the ICC Cricket World Cup 2023 on television.
The live telecast accumulated an astounding total watch time of 137 billion minutes on Star Sports (TV) and 110 billion minutes on JioHotstar (Digital), as stated in a release by the ICC.
The final match featuring India and New Zealand on March 9 in Dubai recorded a peak concurrency of 122 million live viewers on TV and 61 million on JioHotstar, marking a historic achievement for digital cricket viewership.
The ICC further reported that the final also ranked as the second-highest rated ODI in television history (excluding ICC Cricket World Cup matches) with 230 million viewers tuning in for the live broadcast, accumulating 53 billion minutes of watch time across both TV and Digital platforms.
The highly anticipated match between long-standing rivals India and Pakistan became one of the most viewed ODI encounters in India, amassing over 26 billion minutes of watch time on linear TV, according to figures provided by the Broadcast Audience Research Council.
This remarkable event achieved a notable 10.8 percent higher television rating than the India-Pakistan match during the ICC Men’s Cricket World Cup 2023 held in Ahmedabad, which garnered 19.5 billion linear viewing minutes compared to the 26.5 billion minutes for the Champions Trophy match.
The thrilling clash, held in front of a packed crowd in Dubai on February 23, was watched by a record 206 million people on linear TV.
“The Champions Trophy made a phenomenal comeback after eight years, and the viewership figures from India have been staggering, especially for the final between India and New Zealand. These impressive numbers underline the immense appeal of cricket in India and how broadcasting ICC events in various languages can significantly enhance fan engagement. The effective marketing strategy for the Champions Trophy has clearly paid off, generating excitement among both existing and new fan bases, complemented by thrilling cricket throughout the tournament,” stated ICC chair Jay Shah.
“This achievement reflects the combined strength of the most extensively penetrated multi-platform destination for sports, the fan-centric storytelling approach of JioStar 'mega-casts,' and our state-of-the-art technological capabilities. India’s unbeaten, title-winning journey further ignited fan enthusiasm, contributing to the surge in viewership for the final,” remarked Sanjog Gupta, CEO Sports at Jio Star.
