Did 19% of Indian Mutual Fund Assets Come from B30 Locations in September?
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Synopsis
A striking 19% of Indian mutual fund assets stemmed from B30 locations in September 2025. This growth reflects a significant trend towards equity investment among individual investors, emphasizing the evolving landscape of the mutual fund industry in India. Explore the implications of these figures on the market and investor behavior.
Key Takeaways
- B30 locations contributed 19% of mutual fund assets in September 2025.
- Assets from B30 increased to Rs 14.50 trillion.
- 76.60% of B30 assets are in equity schemes.
- Institutional assets are primarily found in T30 locations.
- 27.37% of retail investors preferred direct investments.
New Delhi, Oct 24 (NationPress) A recent report indicates that 19 percent of the Indian mutual fund industry's assets originated from locations beyond the top 30 cities, known as B30 locations, in September 2025. The assets from these B30 locations rose from Rs 14.14 trillion in August to Rs 14.50 trillion in September, marking a growth of 2.6 percent. In comparison, on a year-on-year (YoY) basis, there was a notable increase of 15 percent.
According to ICRA Analytics, which referenced data from the Association of Mutual Funds in India (AMFI), assets from the top 30 cities, or T30 locations, also experienced a 14 percent YoY growth in September 2025.
The report highlights that the B30 segment is increasingly leaning towards equity assets, with approximately 76.60 percent of assets from these locations invested in equity schemes. Additionally, 9.12 percent is allocated to balanced schemes, while 11.67 percent is in debt-oriented schemes. In contrast, 30.39 percent of assets from T30 locations are in debt-oriented schemes.
In September 2025, individuals from B30 locations held 27.52 percent of the assets, whereas institutional investments from these areas accounted for only 4.93 percent. The majority of institutional assets, approximately 95.07 percent, were concentrated in T30 locations. This reflects a slight increase from September 2024, where 26.94 percent of assets were held by individual investors from B30 locations.
The report also noted that around 27.37 percent of retail investors preferred direct investments as of September 2025, while 65.30 percent of retail investments were facilitated through Non-Associate Distributors. Additionally, 28.90 percent of High Net Worth Individual (HNI) assets were directly invested, with 47.70 percent of the mutual fund industry's assets invested directly, and 45.96 percent coming through Non-Associate Distributors.
Point of View
It's evident that the upward trend of mutual fund assets from B30 locations signifies a broader financial awakening among investors outside major urban centers. This shift towards equity and direct investments is a promising development for the Indian economy, demonstrating a diversification of investment sources that can fuel future growth.
NationPress
24/10/2025
Frequently Asked Questions
What are B30 and T30 locations?
B30 locations refer to areas beyond the top 30 cities in India, while T30 locations are the top 30 cities that hold a significant share of the mutual fund assets.
How much did B30 assets grow in September 2025?
B30 assets increased from Rs 14.14 trillion in August to Rs 14.50 trillion in September, marking a growth of 2.6%.
What percentage of B30 assets are in equity schemes?
Approximately 76.60% of the assets from B30 locations are invested in equity schemes.
How do institutional assets compare between B30 and T30 locations?
Institutional assets are predominantly concentrated in T30 locations, accounting for 95.07% of the total, while only 4.93% come from B30 locations.
What is the trend in retail investor behavior?
As of September 2025, around 27.37% of retail investors opted for direct investments, indicating a growing trend towards independent investing.
