Akshay Kumar and Karan Johar are set to return as backers of 'Pitch To Get Rich', the fashion-focused business reality show, for its second season — this time with an expanded investment pool of ₹100 crore, more than double the ₹40 crore committed in season one. The show, launched by the Fashion Entrepreneur Fund (FEF), continues its mission of identifying and nurturing India's next generation of fashion entrepreneurs.

What Changes in Season 2

The most significant upgrade in the new edition is the jump in available funding — from ₹40 crore in the debut season to ₹100 crore — signalling a sharper institutional commitment to Indian fashion startups. The format remains intact: entrepreneurs pitch their business concepts, engage with mentors, and enter investment negotiations in front of industry leaders and investors.

The Fashion Entrepreneur Fund positions the show as more than entertainment — it functions as a structured platform connecting founders with capital, mentorship, and industry networks that are typically inaccessible to early-stage fashion labels.

What Akshay Kumar Said

Akshay Kumar, who is associated with the initiative as a promoter and investor, said in a statement: 'India's fashion entrepreneurs have the talent and ambition to build world-class brands. Through Pitch To Get Rich, we're creating opportunities for founders to access the capital, mentorship, and support they need to scale. This ₹100 crore commitment is our investment in the future of Indian fashion.'

The Faces Behind the Show

Karan Johar, widely recognised for his bold fashion sensibility — from signature oversized designer sunglasses to richly embroidered blazers and experimental luxury streetwear — brings both credibility and visibility to the platform. His presence on global fashion stages has made him one of Bollywood's most prominent style voices.

Akshay Kumar, meanwhile, has built a reputation for merging comfort with experimental style, credited by many in the industry with popularising the 'airport look' and athleisure aesthetics in mainstream Bollywood well before they became widespread trends. His willingness to wear striking patterns and unconventional combinations has influenced a generation of fashion choices.

Why It Matters for Indian Fashion

India's fashion and apparel sector is one of the country's fastest-growing consumer segments, yet early-stage brand founders have historically struggled to access organised capital and mentorship. Platforms like 'Pitch To Get Rich' attempt to bridge that gap by combining media reach with structured investment. The doubling of the fund signals growing investor appetite for fashion-tech and direct-to-consumer label plays in the Indian market.

A confirmed broadcast date for season 2 has not yet been announced. Industry observers will be watching whether the expanded fund translates into measurable outcomes for the startups that participate.