Mumbai, Oct 18 (NationPress) As the festive season unfolds, Bollywood stars are praising the Government of India’s Vocal for Local initiative. On Saturday, numerous actors shared videos on their social media, encouraging support for local businesses to foster their growth and enhance the nation’s economy.

Actress Tripti Dimri posted a video on Instagram, showcasing her visit to a footwear store. She asked the shop owner for a selfie, acknowledging his contribution to the nation's wealth through taxes.

In her caption, she stated, “There’s something special about shopping from people who know your name, your choice, your vibe. This Diwali, I’m choosing local because every small shop has a big heart. Let’s be #VocalForLocal @narendramodi @mygovindia.”

Actress Madhuri Dixit Nene also shared a clip where she visits a festival lights shop, requesting a selfie with the owner. Her caption read, “Diwali ki roshni tabhi poori lagti hai jab khushi apno ke saath baanti jaye. Let’s support our local shops, our own people, and spread the light of togetherness. #VocalForLocal @narendramodi @mygovindia.”

The local businesses featured in these videos hail from various cities across India, spreading the message of making Vocal for Local a nationwide movement.

Actress Rupali Ganguly shared a similar video from a saree shop owned by a fellow Bengali. Speaking in Bengali, she praised how his shop has instilled pride in many women through its fabrics.

She wrote, “From one festive season to another, our local shops never fail to bring that perfect Diwali warmth. Iss baar, khareedenge wahi se, apno se. Let’s celebrate India, let’s be #VocalForLocal @narendramodi @mygovindia.”

Actor Sunil Grover, in a video from a gift shop, remarked, “Diwali pe sab kuch naya lena zaroori nahi — bas apne logon se lena zaroori hai. Shop local, smile local, celebrate local.”

Prime Minister Narendra Modi’s Vocal for Local initiative takes center stage each Diwali, urging Indians to support indigenous products and small businesses. As Diwali prompts significant purchases, the campaign advocates for self-reliance, job creation, and the revival of traditional crafts by encouraging citizens to buy locally made goods rather than imported ones.

Grammy-winning music composer Shankar Mahadevan shared a video in a sweet shop, stating, “Har mithai ki mithai badh jaati hai jab woh apne sheher ki dukaan se aati hai. Iss Diwali, apni khushiyon ka sur banayein #VocalForLocal ke saath.”

PM Modi has highlighted that choosing local artisans, weavers, and small manufacturers bolsters the nation’s economy and cultural heritage.