Why is PM Modi Advocating for a 'Vocal for Local' Movement This Diwali?
Click to start listening
Synopsis
Prime Minister Modi's call to action this Diwali emphasizes the significance of supporting local artisans and the 'Swadeshi' movement. Discover how purchasing Indian-made products can foster national pride and economic growth this festive season. Join the movement and make a difference today!
Key Takeaways
- Embrace 'Swadeshi' products this Diwali.
- Support local artisans and manufacturers.
- Share your purchases on social media to inspire others.
- Participate in the 'Vocal for Local' movement.
- Contribute to the national economy by shopping locally.
New Delhi, Oct 19 (NationPress) Prime Minister Narendra Modi has urged the people of India to embrace 'Swadeshi' products this festive season, highlighting the importance of national pride in local craftsmanship and innovation.
In a post shared on X, PM Modi encouraged the nation’s 1.4 billion citizens to celebrate Diwali by choosing Indian-made goods, proudly stating, 'Garv Se Kaho Yeh Swadeshi Hai!' (Proudly say this is Swadeshi!).
He also urged individuals to share their purchases on social media to inspire others, thereby creating a supportive environment for local artisans and manufacturers.
The Prime Minister’s message was accompanied by a vibrant video from MyGovIndia, featuring Bollywood celebrities such as Varun Dhawan, Madhuri Dixit, Tripti Dimri, Anupam Kher, Sunil Grover, and Rupali Ganguly, along with singer Shankar Mahadevan.
This two-minute video, set in lively markets adorned with lights, showcases families shopping for sweets, sarees, shoes, and electronics, all marked as 'Made in India'.
It highlights local shopping destinations including Men's Collection in Old Delhi, Mandore Bazar in Jodhpur, Lighthouse on Rajpur Road in Dehradun, and Pure Education Collection in Kolkata's Tollygunge.
The viral video encourages the purchase of indigenous products like vehicles, appliances such as TVs, ACs, fridges, washing machines, smartphones, and laptops, all crafted by the youth of India.
It concludes with the 'Vocal for Local' slogan, urging people to take selfies with their purchases or with artisans and share them on the NaMo app, with PM Modi promising to repost select entries.
This initiative is part of PM Modi's ongoing 'Aatmanirbhar Bharat' (Self-Reliant India) campaign, established in 2020 during the pandemic to enhance domestic production and minimize imports.
Experts believe this initiative could invigorate the economy, especially during Diwali when consumer spending typically rises by 20-30%, according to industry estimates.
This push comes as India seeks to lessen its dependence on imports.
Social media has been buzzing with responses, ranging from supportive comments to critiques of luxury imports.
As the festive season approaches, PM Modi's appeal is likely to resonate, potentially igniting a 'Swadeshi' shopping movement.
Point of View
It's crucial to recognize the significance of PM Modi's call for a 'Vocal for Local' campaign. This initiative not only promotes local artisans but also strengthens our economy. In today's global landscape, supporting homegrown products fosters national pride and sustainability, making it essential for our collective future.
NationPress
19/10/2025
Frequently Asked Questions
What is the 'Vocal for Local' campaign?
The 'Vocal for Local' campaign encourages consumers to buy Indian-made products to support local artisans and boost the national economy.
How can I participate in this initiative?
You can participate by purchasing Indian-made products and sharing your experiences on social media with the hashtag #VocalForLocal.
What kind of products are encouraged for purchase?
The campaign promotes a wide range of products including clothes, electronics, vehicles, and household appliances that are made in India.
What impact could this have on the economy?
Experts believe that boosting local purchases can significantly stimulate the economy, especially during the festive season when consumer spending increases.
Why is this important during Diwali?
Diwali is a peak shopping season; encouraging local purchases during this time can enhance the visibility of local artisans and contribute to economic stability.
