Did the Delhi HC Just Protect Kajol's Personality Rights?
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Key Takeaways
New Delhi, Feb 20 (NationPress) The Delhi High Court on Friday issued an ad-interim injunction safeguarding the personality and publicity rights of Bollywood actress Kajol Devgan. This injunction prohibits various entities from using her name, image, and likeness without authorization for commercial purposes and mandates the removal of any obscene or pornographic content published against her.
A single-judge Bench led by Justice Jyoti Singh issued notice in response to the suit filed by Kajol, granting her interim protection by preventing the defendants from utilizing her photographs and other personal attributes in selling commercial products without her consent.
Justice Singh further instructed the immediate removal of any pornographic and offensive material circulating online under her name.
The Delhi High Court determined that, prima facie, the plaintiff established a case for protecting her personality and publicity rights against unauthorized commercial exploitation and misuse.
A comprehensive order will be issued to prevent the misuse of Kajol's personality traits, including her name, image, voice, and other recognizable attributes, particularly through Artificial Intelligence (AI) tools or Deepfake technology.
The interim relief was granted in response to a plea seeking protection against the unauthorized commercial use of Kajol's personality rights, including the sale of merchandise featuring her image and the distribution of morphed, obscene, and defamatory content online.
The Delhi High Court emphasized that no entity is permitted to exploit the actress' identity for commercial purposes without her explicit consent and that social media platforms and online intermediaries must act swiftly upon being informed of infringing content.
The Kajol case adds to a growing list of prominent figures asserting their personality and publicity rights in the Delhi High Court. Recently, individuals like former India captain Sunil Gavaskar, actor Nandamuri Taraka Rama Rao (Jr NTR), spiritual leader Sri Sri Ravi Shankar, actors Nagarjuna, Aishwarya Rai Bachchan, Abhishek Bachchan, filmmaker Karan Johar, and podcaster Raj Shamani have also protected their identities against unauthorized use, including AI-generated imitations.