Ektaa Kapoor exposes the true reason for inadequate Indian content
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Synopsis
On March 21, Ektaa Kapoor candidly addressed the issue of poor quality in Indian content through her social media platform. She pointed out the audience's role in the problem and urged creators to invest in their own artistic endeavors.
Key Takeaways
- Ektaa Kapoor highlights audience's role in content quality.
- Critically acclaimed films struggle at the box office.
- Creators should invest in their projects.
- Filmmaking is an art, not merely a business.
- Humorous commentary on Ram Kapoor's weight loss.
Mumbai, March 21 (NationPress) Renowned television and film producer, Ektaa Kapoor, is known for her candid expressions. In her recent post on social media, she has identified the true reason behind the subpar quality of Indian content.
Ektaa shared an extensive note on her Instagram stories stating, "When Indian creators lament that local content does not match the standards of internationally acclaimed TV series and films...I ponder whether it’s a matter of ego, frustration, or simply misplaced blame."
She indicated that when critically lauded films like Superboys of Malegoan and Buckingham Murders do not succeed at the box office, it is fair to hold the audience accountable for the deficiency in quality content in the nation.
"When Superboys of Malegoan and my good friend @hanslmehta's Buckingham Murders fail to perform in theaters, can we point fingers at the true culprits—the audiences? And since it’s not entertaining to blame people in abstract terms (can’t drag them down on social media, so it’s not fun), let’s just say a significant portion of India is still in an evolutionary phase concerning content! You could say it’s in its adolescence," Ektaa elaborated.
She also encouraged creators who are passionate about art to invest their own resources into their projects.
Ektaa expressed, "Creators, I implore you to challenge the system; these profit-driven corporate studios and applications only care about monetary gains (myself included) and numbers!!!!!!! Filmmaking and content creation should not be viewed as a business. It’s an art form, and I want to champion art, so I urge creators to finance their own projects...problem solved!!!!"
Recently, Ektaa took a subtle jab at actor Ram Kapoor for his significant weight loss. She shared a video on her Instagram asking her followers for suggestions on weight loss methods, whether they should consider pharmaceutical options like Mounjaro and Ozempic, an anti-inflammatory diet, or if she should just remain silent.
Seemingly referencing Ram Kapoor, whose transformation has left many astonished, Ektaa humorously remarked that she should refrain from taking action because “Hum toh bade hi acche lagte hain.” This statement serves as a clever play on her size and the title of the television series Bade Achhe Lagte Hain, which starred Ram Kapoor in the lead role.
