Is the J&K Government Ready to Tackle Artificial Apple Coloring?

Synopsis
Key Takeaways
- J&K government is taking action against artificial coloring in apples.
- A dedicated Enforcement Wing will be established.
- Complaints of colored apples have been raised from major markets.
- Regulations will protect both consumers and the reputation of Kashmir's apples.
- Market plans are underway to improve transport flow and expansion.
Srinagar, Oct 18 (NationPress) The government of J&K has announced that it will take rigorous action against individuals involved in the artificial coloring of apples and the use of sub-standard pesticides on fruit crops in the Valley.
Javid Ahmad Dar, the Minister for Agriculture Production, Rural Development & Panchayati Raj, Cooperative and Election Departments, stated that the government is committed to addressing these harmful practices that affect both the industry and consumers.
While speaking to the media in Baramulla, he mentioned that the government is in the process of establishing a specialized Enforcement Wing to oversee the regulation of fertilizers and pesticides.
“Many fertilizers and pesticides available in the market are of inferior quality. We are enhancing enforcement measures to identify and penalize violators. Complaints have been received from buyers in Delhi, Jammu, and Kolkata regarding Kashmir apples being artificially colored before they ripen,” he explained.
“Such practices compromise the fruit's quality and reputation, reduce its shelf life, and can lead to health issues. We have instructed that colored apples are prohibited from entering fruit markets,” he added.
He cautioned that traders and growers who bring artificially colored fruit to the markets ahead of the season will face penalties.
“If an apple variety typically ripens in September but is available in the market as early as August, it indicates artificial coloring, which is a clear malpractice. This must be rectified,” he stated.
Regarding pest management, he noted the illegal import of rootstocks without proper quarantine checks has intensified the leaf miner pest issue.
“Some individuals are engaging in black market activities to bring in rootstocks. We have identified these individuals, and strict action is forthcoming,” he added.
Furthermore, he emphasized that the government will not impose license bans without justification but will ensure adherence to safety standards.
“As a progressive state, we cannot halt trade, but we will not permit the misuse of licenses. The government is devising a strategy to relieve congestion and expand the Sopore Fruit Mandi. Departments such as Housing, R&B, Planning, and Power will collaborate on a comprehensive plan to enhance transport flow and expand the market,” he stated.
He confirmed that the Doabgah government juice plant is operational and has been managed by a private operator for the last three years.
“It continues to operate under private management,” the minister affirmed.
The apple crop in the Valley has been severely affected due to an extended dry spell followed by unprecedented floods that closed the Srinagar-Jammu highway, resulting in the lowest fruit prices ever for growers and traders.