Why is PM Modi Urging Citizens to Join the 'Swachhata Hi Seva' Campaign?
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Synopsis
Join Prime Minister Modi as he rallies the nation to participate in the transformative 'Swachhata Hi Seva' campaign. This initiative, which promotes collective responsibility and national pride, is more than just a cleanliness drive—it's a movement for a better India. Discover how you can be a part of this inspiring cause.
Key Takeaways
- Collective Responsibility: The campaign emphasizes the importance of working together for cleanliness.
- National Pride: Participating in the initiative fosters a sense of pride among citizens.
- Community Engagement: Local leaders are actively involved in promoting cleanliness.
- Long-term Commitment: Cleanliness should be a sustained effort, not just a one-time campaign.
- Awareness and Education: The initiative encourages spreading awareness about hygiene practices.
New Delhi, Sep 23 (NationPress) Prime Minister Narendra Modi on Tuesday encouraged citizens nationwide to engage in the 'Swachhata Hi Seva' campaign, which he labeled as a motivating initiative embodying the essence of collective accountability and national pride.
In a statement released on X today, the Prime Minister remarked, "This cleanliness initiative is truly uplifting. I invite more individuals to partake in this campaign and contribute to its success."
The Prime Minister's plea for widespread involvement in the cleanliness initiative coincided with a day when numerous BJP leaders in Delhi took to the streets, armed with brooms, to tidy up public areas.
The Delhi BJP leaders initiated cleanliness efforts at 71 locations around flyovers, aligning with the Delhi government's Seva Pakhwada, a 15-day initiative celebrating the PM's birthday on September 17 through various social service and public welfare activities until October 2.
Delhi BJP President Virendra Sachdeva, alongside party workers and local Public Works Department and Municipal Corporation staff, ceremonially kicked off a cleanliness campaign at Rose Garden, the bus stop beneath the ITO flyover, and its nearby regions.
Municipal Councillor Ramkishore Sharma and Northeast District BJP President U.K. Chaudhary also participated in the initiative.
Sachdeva commented, "Enhancing the beauty of Delhi demands ongoing efforts; short-term campaigns are insufficient. Cleanliness must become a behavioral norm, and all citizens should unite for this cause."
At another location, the bus stop under the Safdarjung-Sarojini Nagar flyover and its vicinity saw the symbolic launch of the cleanliness drive by Delhi BJP media chief Praveen Shankar Kapoor, South Delhi district president Maya Bisht, Municipal Councillor Arun Bhati, and other BJP members, alongside local Public Works Department and Municipal Corporation personnel.
Delhi BJP's Organisation General Secretary, along with party workers and local Public Works Department and Municipal Corporation staff, ceremoniously initiated a cleanliness drive at Rajghat, the Rajghat bus stop, and adjacent areas.
Pawan Rana was accompanied by Municipal Councillor Sandeep Kapoor and State Spokesperson Yasir Jilani.
Point of View
It is essential to highlight that the 'Swachhata Hi Seva' campaign led by Prime Minister Modi emphasizes the importance of collective action for public welfare. This initiative not only promotes cleanliness but also fosters a sense of unity among citizens, reinforcing the idea that every individual can contribute to the betterment of society. It is vital for the nation to rally around such initiatives, enhancing community spirit and responsibility.
NationPress
23/09/2025
Frequently Asked Questions
What is the 'Swachhata Hi Seva' campaign?
The 'Swachhata Hi Seva' campaign is an initiative launched by Prime Minister Modi to promote cleanliness and instill a sense of collective responsibility among citizens.
How can I participate in the campaign?
You can participate by joining local cleanliness drives, spreading awareness about hygiene, and encouraging others to take part in maintaining cleanliness in your community.
When does the campaign run?
The campaign is part of a 15-day initiative that runs from September 17, celebrating the Prime Minister's birthday, until October 2.
Who is leading the cleanliness drives?
Local BJP leaders, along with Public Works Department and Municipal Corporation employees, are spearheading the cleanliness drives in various locations.
What is the significance of this campaign?
The campaign symbolizes a collective effort towards maintaining a cleaner environment, fostering national pride, and encouraging citizens to take responsibility for their surroundings.
