Thrissur, Feb 7 (NationPress) During his inaugural visit to Kerala as the BJP's national president, Nitin Nabin successfully resonated with the local party leadership, infusing symbolism and political messaging into an action-packed two-day itinerary that effectively marked the start of the party's Assembly election campaign.

On the second day of his trip, Nabin visited Kalady, the birthplace of the revered ninth-century philosopher Adi Shankara, where he engaged in prayer at the temple.

From that point, the BJP president transitioned into active campaign mode.

In Ollurkkara, located in the Thrissur district, he painted a lotus, the party's election symbol, on the wall of polling booth number 163.

Party officials characterized this act as intentional and symbolic, indicating the official launch of the BJP's grassroots campaign in Kerala.

Thrissur was a strategically chosen location, reflecting the party's ambition to broaden its electoral influence.

In 2024, Thrissur delivered an unexpected victory to film star-turned-politician Suresh Gopi, marking the BJP's first Lok Sabha win in Kerala.

Nabin's visit also focused on intensive organizational engagement.

On Friday, he led a closed-door meeting with the BJP state core committee in Kochi, which included state president Rajeev Chandrasekhar and leaders from NDA constituent parties.

Sources indicated that the new national president communicated a clear directive: the party needs to transform its increasing vote share into Assembly seats.

During the meeting, Nabin reportedly emphasized the importance of concentrating on 30 Assembly constituencies where the BJP had garnered over 30 percent of the vote share during the last Lok Sabha elections.

He stressed that consolidating approximately 10 percent of swing voters—those not aligned with either the LDF or the UDF—could significantly influence the results in these constituencies.

The BJP intends to highlight the Sabarimala gold theft case and what it views as the developmental achievements of the Narendra Modi administration as key campaign themes.

Nabin accused both the LDF and UDF of colluding to undermine Sabarimala and Sanatan Dharma, asserting that voters would hold both fronts accountable.

He also made it clear that any factionalism within the Kerala unit would not be tolerated, warning that a comprehensive organizational overhaul would occur if the party failed to emerge as a significant force following the elections.

With a 90-day intensive campaign blueprint, timely candidate selection, and visible groundwork efforts, the BJP leadership believes that the Kerala campaign has formally commenced—aptly symbolized by the lotus painted on the wall.