How is Radio Celebrated as a Trusted Voice by PM Modi on World Radio Day?
Synopsis
Key Takeaways
New Delhi, Feb 13 (NationPress) Prime Minister Narendra Modi emphasized the lasting significance and transformative influence of radio in his address commemorating World Radio Day. He referred to it as a “trusted voice” that bridges connections between remote villages and busy urban centers.
In a message shared on X, the Prime Minister stated, “World Radio Day is dedicated to honoring a medium that serves as a trusted voice for the populace, whether in isolated villages or thriving cities. Over the years, radio has provided timely updates, showcased talent, and inspired creativity. Today is a moment to recognize the contributions of all those involved with this medium.”
Focusing on his monthly radio program, ‘Mann Ki Baat’, the Prime Minister highlighted its development into a distinct platform for engaging directly with citizens.
“Through #MannKiBaat, I have witnessed the incredible capacity of radio to unveil the collective strength of our society. This month's episode is set for Sunday, February 22nd. I invite you to share your thoughts for the program,” he remarked.
His statements reflect the ongoing significance of radio as one of the most vibrant, adaptive, and engaging forms of communication.
In spite of rapid technological changes and the rise of digital platforms, radio has successfully evolved, providing innovative and interactive avenues for audience involvement.
In India, All India Radio (AIR), the national broadcaster and leading public service entity, stands as one of the largest broadcasting organizations globally. With a vast reach in terms of languages and the diverse socio-economic and cultural backgrounds it serves, AIR has a significant presence. Its domestic network consists of over 400 stations nationwide, connecting nearly 92 percent of India’s geographical landscape and 99.19 percent of the total population. The broadcaster creates content in 23 languages and 146 dialects, mirroring the country's rich linguistic diversity.
Radio continues to be a potent and economical means of communication, especially effective in reaching out to remote populations and marginalized groups, including the illiterate, individuals with disabilities, women, youth, and economically disadvantaged communities.
By providing a platform for public discourse regardless of educational status, radio enhances democratic engagement and social inclusivity, affirming its role as a crucial medium in modern India.