How Did Prabhas's 'The RajaSaab' Inspire a Road Safety Campaign?
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Synopsis
In a unique collaboration, the Hyderabad Traffic Police utilize visuals from Prabhas's 'The RajaSaab' teaser to promote road safety awareness. This initiative effectively combines entertainment and public service, highlighting the importance of helmet use and safe driving practices, making it a compelling watch for fans and the general public.
Key Takeaways
- Hyderabad Traffic Police utilizes film visuals for public safety.
- Wearing helmets is a key focus of the campaign.
- The teaser of 'The RajaSaab' has received extensive views.
- Collaboration between entertainment and safety promotes community awareness.
- The film is anticipated to make a significant impact upon release.
Hyderabad, June 18 (NationPress) In an innovative effort to leverage the extensive viewership of the newly launched teaser for actor Prabhas's 'The RajaSaab', the Hyderabad Traffic Police have published a video clip aimed at promoting road safety. The clip emphasizes the importance of wearing helmets while riding two-wheelers and the necessity of maintaining a slower speed on the roads, utilizing compelling visuals from the film's teaser.
On their X timeline, the Hyderabad Traffic Police shared a video that begins with Prabhas racing past on a bike sans a helmet. Following this, a moment from the teaser features him stating, 'Drive your vehicle a bit slow'. This is succeeded by another poignant line, 'As it is, our life is very fragile.' The clip concludes with Prabhas dismounting the bike and removing a helmet, ending with the impactful message, 'Drive slow, wear helmet.'
The police wrote, '#HYDTPweBringAwareness ℋℯ𝓁𝓁ℴ... ℋℯ𝓁𝓁ℴ....! Bandi konchem mellaga drive cheyandi darling.' (Slow your vehicle down a bit, Darling. #WearHelmet #DarlingPrabhas #TheRajaSaab)
This initiative by the Hyderabad Traffic Police has resonated with a significant audience, capturing the attention of numerous citizens and fans alike.
Director Maruthi, who is at the helm of 'The RajaSaab', expressed gratitude to the police for incorporating visuals from his film into such a noble cause, stating, 'Yes sir perfect... thank you for using our footage in a positive manner.'
The teaser has dramatically heightened anticipation for the film, accumulating an impressive 17 million views just on the Telugu version.
It’s noteworthy that during the teaser launch, director Maruthi emphasized that the aim of creating a film of this scale was to 'prove that we can make a Walt Disney film in India too.'
Produced by People Media Factory and the visionary Viswa Prasad, 'The RajaSaab' is scheduled for a December 5, 2025 release across five languages—Telugu, Hindi, Tamil, Kannada, and Malayalam.
Point of View
I recognize the significance of integrating entertainment with social responsibility. The collaboration between the Hyderabad Traffic Police and the film 'The RajaSaab' exemplifies how popular culture can be harnessed to spread crucial messages about road safety, fostering a safer community.
NationPress
18/06/2025
Frequently Asked Questions
What is the message of the Hyderabad Traffic Police's campaign?
The campaign emphasizes the importance of wearing helmets while riding two-wheelers and driving at slower speeds.
How has the teaser of 'The RajaSaab' performed?
The Telugu teaser has amassed an impressive 17 million views, reflecting high anticipation for the film.
When is 'The RajaSaab' set to be released?
'The RajaSaab' is scheduled for release on December 5, 2025, in five different languages.
Who directed 'The RajaSaab'?
The film is directed by Maruthi, who is known for his engaging storytelling.
What production companies are involved in 'The RajaSaab'?
The film is produced by People Media Factory and Viswa Prasad.
