How Can CM Omar Abdullah Unite Efforts to Reestablish J&K as India's Top Tourist Spot?

Srinagar, June 27 (NationPress) The Chief Minister of Jammu and Kashmir, Omar Abdullah, proclaimed on Friday that it is the collective responsibility of the government and tourism stakeholders to reinstate the Union Territory's status as India's premier tourist destination and ensure it thrives.

During the 'Jammu and Kashmir Tourism Revival Dialogue' held in collaboration with FICCI and the Jammu and Kashmir Tourism Department at the Sher-e-Kashmir International Convention Centre (SKICC) in Srinagar, the Chief Minister stated, "It is our duty to do everything possible to ensure that Jammu and Kashmir regains its stature as the leading tourist destination in the country and maintains that position." He pointed out that the government is implementing new initiatives aimed at enhancing the overall experience for tourists.

Reflecting on recent challenges, the Chief Minister mentioned the stark difference between the optimism experienced on April 21 and the decline observed in April 22, citing a sudden drop in tourist numbers after a regrettable incident.

"Flying over Dal Lake and witnessing hundreds of shikaras one day, only to see none the next, was a harsh reminder that our past can intrude upon our present—and, God forbid, our future," he remarked.

He acknowledged the long-standing volatility in tourism in Jammu and Kashmir and stressed the necessity for resilience.

"While other regions can plan their tourism strategies years in advance, we must plan on a weekly basis. Yet, we persist and adapt," he affirmed.

Expressing gratitude to FICCI and the broader tourism community for their unwavering support during both prosperous and difficult times, Chief Minister Abdullah outlined plans to expand the region's tourism scope.

"We are initiating a project named SPREAD, aimed at establishing nine new tourist destinations in both Kashmir and Jammu, with anticipated backing from multilateral funding organizations," he explained.

The Chief Minister also highlighted the diverse tourism opportunities in the region.

"We cannot limit ourselves to just a few destinations. Jammu provides pilgrimage and border tourism, while Kashmir offers scenic, cultural, and adventure tourism. Together, we can create a more comprehensive tourism ecosystem," he emphasized.

On connectivity, the Chief Minister recognized the transformative influence of railway infrastructure: "Traveling by train through tunnels and the world's highest rail bridge into the Valley is an awe-inspiring experience. We may not have a direct Delhi-Srinagar train yet, but that day is not far off."

He also reaffirmed the government's dedication to infrastructure development and niche tourism sectors.

"We are nearing the completion of a world-class conference facility in Gulmarg to complement venues like SKICC. Sectors like MICE tourism, golf, film, and destination weddings are crucial components of our future strategy," he stated.

The Chief Minister urged the tourism community to become active collaborators.

"We value your support, input, and, most importantly—constructive criticism. Working together, we can cultivate a resilient and vibrant tourism sector that attracts visitors and encourages them to return," he added.

On this occasion, the Chief Minister launched a book titled 'Golfing in Paradise', authored by Atul Dir, which celebrates Jammu and Kashmir’s growing reputation as a premier golf tourism destination.

Advisor to the Chief Minister, Nasir Aslam Wani, also addressed the gathering, stating that Jammu and Kashmir had emerged as a tourism hub long before other states in the country. He emphasized the need to develop a wide array of niche tourism activities in the Union Territory, including adventure tourism, leisure tourism, and promoting Kashmir as an attractive and affordable wedding destination.