Salesforce on Tuesday, 19 May 2026, announced the launch of Agentforce Voice in Hindi at the Agentforce World Tour Mumbai 2026 event, marking a significant step toward multilingual, inclusive AI-powered customer engagement at scale across India. The move targets the vast non-English-preferring user base in tier 2 and tier 3 markets, where voice is rapidly becoming the dominant digital interface.

What Agentforce Voice in Hindi Offers

Agentforce Voice is designed to support natural Hindi and Hinglish conversations, enabling businesses to engage customers more intuitively. Built on the Agentforce platform, the solution integrates conversational AI, enterprise data, and automated workflows with deterministic guardrails and policy-aligned controls to ensure secure and consistent customer interactions.

The capability is specifically engineered to help Indian organisations reimagine customer engagement through AI that goes beyond literal word recognition — addressing cultural nuance, intent, and contextual trust, according to the company.

What Arundhati Bhattacharya Said

Arundhati Bhattacharya, President and CEO of Salesforce South Asia, framed the launch as a defining moment for AI adoption in India. 'For AI to create meaningful impact at India's scale, it must be conversational, inclusive, and rooted in local context. Voice is emerging as the most natural interface for digital participation, especially across Bharat, where millions of users are leapfrogging directly to mobile and voice-first experiences,' she said.

Bhattacharya added that with Hindi voice capabilities, 'we are helping businesses reimagine customer engagement through AI that understands not just words, but cultural nuance, intent, and trust.' She also noted that 'the next chapter of AI in India will not be written in code alone; it will be spoken in the languages of its people.'

MuleSoft on Hyperforce: Local Infrastructure Push

Alongside the voice announcement, Salesforce revealed the upcoming availability of MuleSoft on Hyperforce in India, enabling organisations — particularly those in regulated industries — to deploy integrations, APIs, and AI-powered workflows on locally hosted infrastructure.

Bhattacharya described legacy systems as a long-standing barrier to innovation, arguing that the cloud 'changes that equation, giving businesses a secure, scalable and flexible foundation to connect data, applications and workflows without being constrained by the past.' The Hyperforce deployment is positioned as a confidence-builder for enterprises navigating data residency and compliance requirements.

Why This Matters for India's AI Landscape

This comes amid a broader industry push to extend AI adoption beyond English-speaking urban centres. India's digital economy is increasingly driven by first-time internet users in smaller cities and rural areas, many of whom interact primarily through voice and vernacular interfaces. Salesforce's move signals that enterprise AI vendors are beginning to treat language inclusivity not as an add-on but as a core product strategy.

Notably, this is among the first major enterprise-grade Hindi voice AI deployments from a global CRM platform in India, raising the bar for competitors operating in the space. With MuleSoft on Hyperforce adding a data-sovereignty layer, Salesforce appears to be building a full-stack case for regulated Indian enterprises to accelerate cloud adoption.