Who will pay 21 crore to Starc in Australia? Sidhu calls IPL a marketer's paradise
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Synopsis
Navjot Singh Sidhu praises IPL as a marketer's dream, highlighting its ability to attract international players and elevate India's prestige. He reflects on the financial incentives driving cricket's evolution, emphasizing the readiness of younger players to take the lead.
Key Takeaways
- IPL is a significant marketing tool for cricket.
- Financial incentives attract top foreign players.
- Comparison of IPL's growth to past cricket eras.
- Younger players are emerging as future leaders in cricket.
- Indian cricket's management is commendable.
New Delhi, March 24 (NationPress) Former India cricketer Navjot Singh Sidhu praised the Indian Premier League (IPL) as a marketer's paradise for its incredible financial incentives, attracting international talent like never before.
With the 2025 IPL season commencing with great excitement, Sidhu drew comparisons to his playing era in England’s county championship, highlighting how the outrageous sums paid to players in last year's mega auction in Jeddah have changed the landscape.
“The Indian Premier League is the crown jewel and has significantly elevated India’s stature on the global stage. In the past, we went to play in England's county championships in large numbers; now, they come to us because of the IPL's lucrative incentives.
“Who is willing to give 21 crores to Mitchell Starc in Australia? It truly is a marketer's dream. Many criticize the system, but we must acknowledge the exemplary management of Indian cricket. It's so impactful that it could sell ice to Eskimos and sand to Arabs,” Sidhu, JioStar Expert, remarked at an IANS round-table conference.
The 2024 tournament edition showcased a dominance of batters and the emergence of young talents like Abhishek Sharma and Angkrish Raghuvanshi. Sidhu shared his thoughts on the ‘Bold vs Gold’ debate, asserting that the younger generation is prepared to take over from the seasoned players.
“There is no competition between the two generations. The young and bold generation has been shaped by the golden generation. It is a tremendous source of pride for India that the youth is ready to take the baton,” he concluded.
