Why Are Sivakasi Cracker Sales Surging Ahead of Diwali?

Synopsis
Key Takeaways
- Sivakasi is experiencing a surge in cracker sales ahead of Diwali.
- Over 150 types of fireworks are available this season.
- New multi-shot aerial shells are particularly popular.
- Delhi's market is crucial for Sivakasi's sales.
- Production is down by 10% due to various challenges.
Chennai, Oct 14 (NationPress) With Diwali fast approaching, Sivakasi — known as India’s fireworks capital — is experiencing a remarkable increase in sales as shoppers flock to the bustling markets of this Tamil Nadu town.
Retail shops are alive with energy, with customers enthusiastically selecting fireworks of all kinds to mark the festival of lights.
Traders report that over 150 different types of crackers are available this season, spanning from traditional ground spinners to stunning multi-shot aerial shells.
The most popular items this year are the new multi-shot varieties that reach heights of up to 500 feet, surpassing last year’s 300-foot models. Each premium firework is priced at Rs 1,158 and has become a favorite among festival shoppers.
According to Manosundar, a local retailer in Sivakasi, sales have gained momentum in recent days.
"People are certainly embracing the festive spirit, and this year, aerial fireworks are particularly in demand. We’re witnessing robust purchases not only from local customers but also from traders across Tamil Nadu and neighboring states who arrive here to buy in bulk," he stated.
The festive atmosphere has been further enhanced by the Supreme Court’s recent ruling allowing the sale and use of green crackers in the Delhi-NCR region for five days during Diwali.
Delhi represents one of the largest markets for Sivakasi's fireworks, and the easing of restrictions has rekindled demand.
In response, eleven truckloads of crackers were dispatched from Sivakasi to Delhi earlier this week, providing a significant boost to the industry.
Manufacturers noted that the court's decision came too late, as production had nearly wrapped up for the season. They believe that if approvals are granted earlier next year, the impact will be much more substantial.
Despite the renewed interest, production in Sivakasi is down by about ten percent compared to last year.
Factory owners attribute this decline to frequent accidents in manufacturing units and last year's prolonged monsoon, which disrupted production schedules. Nevertheless, the atmosphere in Sivakasi is charged with excitement and anticipation.
As traders rush to fulfill orders and shoppers continue to flood the stores, the town is once again poised to illuminate India’s night skies this Diwali with vibrant colors, sounds, and celebration.