How Have ‘Adopt Swadeshi’ and ‘Make in India’ Brightened Diwali for Varanasi’s Potters?
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Synopsis
Discover how the slogans ‘Adopt Swadeshi’ and ‘Make in India’ have revitalized the pottery industry in Varanasi this Diwali. Amidst declining interest in Chinese goods, local artisans are witnessing a remarkable resurgence in demand for traditional clay lamps, bringing hope and smiles to their faces.
Key Takeaways
- Adopt Swadeshi and Make in India are revitalizing local industries.
- Demand for traditional clay lamps is significantly increasing.
- Potters are witnessing a 40% business growth this Diwali.
- Community support is crucial for sustaining traditional crafts.
- Diwali is a festival that emphasizes the triumph of light and good.
Varanasi, Oct 16 (NationPress) The slogans “Adopt Swadeshi” and “Make in India” have brought joy to the potters of Varanasi this Diwali. With a notable decline in the demand for Chinese decorative items, the uptick in sales of traditional clay lamps has significantly boosted their businesses.
As the festival of lights draws near, preparations are in full swing nationwide. In the sacred city of Varanasi, the warmth of traditional clay lamps illuminates every street. In the village of Suddhipur alone, approximately 2,500 potters are laboring tirelessly, day and night, to satisfy the growing demand. These artisans, who once grappled with economic difficulties, are now filled with renewed optimism and happiness.
Sunil Kumar, a potter, expressed to IANS, “I’ve been doing this for 30–35 years. The demand is so high that nothing is left. People are no longer buying Chinese products. Now, they are choosing clay diyas.”
Dinesh Prajapati, another potter, shared, “I’ve been working here for 50 years. There’s been a major shift in buying patterns. Demand keeps increasing. We spend five to six hours a day making these items. We’re now creating many different types of diyas.”
This year, the demand for traditional lamps has surged to such an extent that potters in various regions are struggling to keep pace with orders. Local artisans report that their business has increased by nearly 40 percent compared to previous years.
For potters who have faced hardships for years, this Diwali brings a refreshing wave of hope. There is now a pressing need for further promotion of campaigns like “Adopt Local Products” to assist this timeless craft in regaining its lost prominence.
Diwali, also known as Deepavali, is a Hindu festival of lights celebrated by the Jain and Sikh communities as well. It symbolizes the spiritual victory of Dharma over Adharma, light over darkness, good over evil, and knowledge over ignorance. This year, in 2025, Diwali will fall on Monday, October 20, according to the Hindu lunar calendar, marking the 15th day of Kartik, the darkest night of the year.
Point of View
It’s crucial to highlight how local initiatives like 'Adopt Swadeshi' and 'Make in India' are not just slogans but movements that can transform communities. The resurgence of traditional crafts during festivals like Diwali showcases the need for sustainable economic practices and support for local artisans, ensuring that these age-old traditions thrive in modern India.
NationPress
16/10/2025
Frequently Asked Questions
What is the significance of Diwali in Varanasi?
Diwali, or Deepavali, symbolizes the victory of light over darkness and good over evil, celebrated with the lighting of clay lamps and festive activities.
Why are potters in Varanasi experiencing increased demand?
The growing preference for traditional clay lamps over Chinese decorative items due to campaigns like 'Adopt Swadeshi' has significantly boosted their sales.
How many potters are working in Suddhipur village?
Approximately 2,500 potters are working diligently in Suddhipur village to meet the increased demand for clay lamps this Diwali.
What trends are emerging in the pottery market for Diwali?
There is a notable shift in consumer preference towards local products, with potters reporting a 40% increase in business compared to previous years.
What role does the 'Make in India' campaign play in this context?
'Make in India' encourages consumers to buy local products, fostering a renewed appreciation for traditional crafts and boosting local economies.
