Varanasi/Prayagraj, Oct 16 (NationPress) As the festival of lights approaches, a powerful surge of nationalism and commitment to local craftsmanship is resonating throughout India, especially in the spiritual hub of Varanasi and the sacred city of Prayagraj.

The slogans of “Vocal for Local” and “Make in India” are transforming from mere political slogans into a revitalizing force for traditional artisans and self-help groups.

Potters in Varanasi experience a surge in business

In the village of Suddhipur, more than 2,500 potters (Kumhars) are diligently crafting traditional clay lamps (diyas) to satisfy the skyrocketing demand. After enduring years of decline and the invasion of inexpensive Chinese LED lights, these artisans are now witnessing a renaissance.

Local potter Sunil Kumar expresses his happiness, saying, “This year, the demand for our traditional diyas is so immense that we are struggling to keep up with all the orders.”

Another potter, Dinesh Prajapati, remarks, “Our business has surged by nearly 40 percent compared to last year. We are thankful that consumers are opting for Indian products over imports or Chinese lights.”

The vibrant illumination from earthen lamps is once again brightening the streets of Kashi, symbolizing not just a celebration but also an economic revival.

Veteran potter Raghurai Prajapati notes, “After years of hardship, this Diwali has ushered in new hope. We wish for this momentum to persist and for traditional arts to receive even greater support.”

Women-led Self-Help Groups illuminate Prayagraj with handmade candles

In Prayagraj, local markets are bustling with a similar trend. The “Vocal for Local” movement has significantly influenced consumer behavior and empowered numerous Self-Help Groups (SHGs) run by women.

These women are crafting handmade wax diyas and decorative candles, which are in such high demand that they are struggling to keep pace.

An SHG member shares, “We are producing candles around the clock, but the demand is overwhelming. This is the first time our products are chosen over machine-made or imported items.”

Thanks to this surge, these women are not only enriching the festival celebrations but also bolstering their financial independence.

The government's focus on promoting local products appears to be yielding concrete results. With traditional clay lamps regaining their status and local women becoming champions of small-scale industry, this Diwali is shining brighter for countless Indian families.