70% of Indian Women Favor Residential Real Estate for Investment: Report

Synopsis
Key Takeaways
- 70% of Indian women prefer residential real estate for investment.
- Majority are end-users, with 69% ratio.
- Shift from 79:21 to 69:31 in end-use to investment.
- Interest in luxury homes over Rs 90 lakh is rising.
- Gold investment also increased from 8% to 12%.
Mumbai, Feb 27 (NationPress) With an increase in independence and greater disposable incomes, women in India are progressively entering the housing market as determined investors, with a remarkable 70 percent now favoring residential real estate for their investment choices, according to a report released on Thursday.
Historically, women have played a pivotal role as decision-makers in the home buying process in India; however, they are now making more independent and individual property acquisitions, as noted in the latest Anarock ‘Consumer Sentiment Survey’ for H2 2024.
A substantial majority (69 percent) are end-users, although the number of investors is also on the rise.
The survey reveals that the end-use-to-investment ratio for female homebuyers stands at 69:31, a shift from 79:21 in the H2 2022 survey. Their strong preference for housing compared to other investment options is particularly noteworthy,” stated Anuj Puri, Chairman of Anarock Group.
With the recent downturn in the stock market juxtaposed against the bullish trend of 2022, women have chosen the winning option in the housing sector.
“The only other asset class that has gained traction on their wish list is gold, which has increased in popularity among surveyed women investors from 8 percent in the H2 2022 survey to over 12 percent in the H2 2024 edition,” Puri added.
At least 52 percent of the female respondents expressed a preference for premium or luxury homes priced above Rs 90 lakh.
In the previous H2 2022 survey, approximately 47 percent of women favored this category.
About 33 percent of aspiring women homebuyers are looking for properties in the range of Rs 90 lakh to Rs 1.5 crore, while 11 percent prefer homes priced between Rs 1.5 crore and Rs 2.5 crore.
Interestingly, around 8 percent are inclined to buy homes costing Rs 2.5 crore and above - underscoring the expansion of India's women High Net-Worth Individual (HNI) segment, as highlighted in the report.