Is India’s Digital Identity Adoption Growing Amid Rising Trust and AI Integration?
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Synopsis
India's digital identity adoption is rapidly increasing as trust in digital platforms grows, according to a new report. Consumers are balancing convenience with security, showing a strong inclination towards biometrics and AI technologies. This article explores the recent trends in identity verification and the evolving digital landscape in India.
Key Takeaways
- Over 30% of Indian users access ten or more online accounts monthly.
- 82% of Indians still view passwords as the most convenient authentication method.
- Biometrics are increasingly popular, with 55% using fingerprint authentication.
- Trust in digital platforms is high, with 67% of users believing businesses will protect their data.
- 81% of Indians are concerned about identity fraud.
New Delhi, July 2 (NationPress) As India’s digital landscape evolves at an exceptional pace, consumers in the country are increasingly adopting cutting-edge identity technologies while navigating the balance between convenience and security, according to a recent report released on Wednesday.
The research conducted by Okta reveals that over 30% of Indian users access ten or more personal online accounts monthly, highlighting the rapid expansion of the nation’s digital presence.
In this context, Indian consumers are showing a heightened willingness to embrace biometrics and AI-powered services in comparison to their global counterparts.
Despite the variety of available authentication methods, 82% of Indians still consider passwords the most convenient option.
Nevertheless, biometric methods are steadily becoming popular, with 55% using fingerprint authentication and 35% relying on Face ID for easier logins.
“Even with new alternatives, 82% of Indians continue to find passwords the easiest way to confirm their identity,” the report stated.
“More than half of the population (54%) prefer using a government ID like Aadhaar for verification, followed by SMS/voice calls at 44%,” it further noted.
Perceptions of security remain high for passwords (79%), SMS authentication (74%), and fingerprints.
However, risky practices are still prevalent, as one in five Indians reuse the same password across all personal accounts.
India’s increasing confidence in digital platforms is significant. A total of 67% of Indian respondents trust businesses to safeguard their data, far exceeding the global average of 50%.
This trust spans key sectors, including banks (79%), tech companies (73%), government bodies (70%), and online retailers (69%).
Yet, concerns about digital security are escalating, with 81% of Indians worried about identity fraud—much higher than the global average of 63%.
The report, based on a worldwide survey of 6,750 consumers (including 750 from India), also indicated that Indians are more inclined to engage with enterprise AI agents.
While 65% value the speed and 24/7 support from AI, 76% still prefer human interaction.
Interestingly, 64% of Indians are open to sharing health data with AI agents, versus 32% globally, and 49% are comfortable sharing financial information, compared to 27% globally.
“AI is no longer a futuristic concept; it is integrated into our daily lives,” stated Shakeel Khan, Regional Vice President and Country Manager, Okta India.
Ben Goodman, SVP & GM, Asia Pacific & Japan at Okta, remarked, “In the Asia Pacific, trust has emerged as the true currency of digital engagement. From logins to AI agents, consumers seek experiences that are seamless, secure, and uphold their data privacy.”
Point of View
I believe that the rapid adoption of digital identity technologies reflects India's technological evolution and the growing trust in digital platforms. This trend is crucial, especially as consumers navigate the balance between convenience and security in an increasingly online world.
NationPress
11/07/2025
Frequently Asked Questions
What is driving the rise in digital identity adoption in India?
The rapid expansion of India's digital ecosystem, alongside increasing consumer trust in businesses to protect their data, is driving the surge in digital identity adoption.
How do Indian consumers feel about AI technologies?
Indian consumers are showing a greater readiness to adopt AI technologies compared to global peers, with many appreciating the speed and support that AI provides.
What percentage of Indians are concerned about identity fraud?
A significant 81% of Indians express concern about identity fraud, which is notably higher than the global average.
What authentication methods are most popular among Indians?
While 82% still prefer passwords, biometric methods like fingerprint authentication and Face ID are gaining popularity among users.
How does trust in digital platforms in India compare globally?
Trust in digital platforms is high in India, with 67% of respondents trusting businesses to protect their data, significantly above the global average of 50%.
