Elon Musk's X Increases Premium+ Subscription Fees by Significant 35% in India and Worldwide
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New Delhi, Dec 23 (NationPress) Tech mogul Elon Musk has announced a substantial 35% increase in the price of the Premium+ subscription for his X social media service, affecting all users in India and around the world.
Starting December 21, Premium+ subscribers in India will be required to pay Rs 1,750 monthly, up from Rs 1,300, reflecting an approximate 35% hike.
On an annual basis, the cost for Premium+ users in India will rise to Rs 18,300, up from Rs 13,600 (also nearly a 35% increase).
This is the most significant price adjustment since the acquisition of the social media platform (previously known as Twitter) by the tech billionaire in 2022.
In India, the basic subscription tier remains unchanged at Rs 243, while the premium tier is set at Rs 650.
In the United States, the Premium+ service will now cost $22 monthly, increased from $16. The annual subscription fee has gone up to $229 from $168.
“If you’re an existing subscriber and your next billing cycle starts before January 20, 2025, you’ll continue to be charged at your current rate; otherwise, the new rate will take effect with your first billing cycle thereafter,” stated X.
The company claims that Premium+ is now entirely ads-free, ensuring a seamless browsing experience.
“This considerable enhancement is mirrored in the new pricing. Premium+ subscribers will receive priority support from @Premium, access to innovative features like Radar, and increased limits on our advanced Grok AI models, keeping you ahead of the curve,” the social media platform explained.
“The increased pricing enables us to invest more in enhancing Premium+ over time,” it further noted.
X also mentioned that the company has modified its revenue-sharing model to emphasize content quality and engagement instead of just ad views.
“Your Premium+ subscription fee supports this new, fairer system where creator earnings are linked to the overall value they contribute to X, rather than merely the impressions of ads,” it concluded.
