New Delhi, Oct 18 (NationPress) The All India Gem and Jewellery Domestic Council (GJC) reported a notable rise in the purchases of gold and silver on the occasion of Dhanteras, following a significant price correction.

This decrease in prices has sparked a trend of strategic buying across the nation, with consumers eager to make substantial purchases. The association anticipates that the total sales of gems and jewelry will exceed Rs 50,000 crore this festive season.

“Dhanteras 2025 has experienced a 10–15 percent decline in volume compared to the previous year; however, the overall value has significantly increased — we expect festive sales to surpass Rs 50,000 crore. Despite the elevated prices of gold and silver, consumer confidence remains robust, fueled by strategic purchases and early wedding shopping,” stated Rajesh Rokde, Chairman of GJC.

Gold coins are driving demand, with hallmark-certified lightweight jewelry also gaining popularity. Silver items, particularly coins and puja articles, have seen a nearly 40 percent increase compared to last year, he noted.

According to the association, favored purchases on Dhanteras included hallmark-certified gold, lightweight daily-wear designs, gold coins, and an increasing interest in silver coins, which are being selected for gifting, investment, and ceremonial occasions.

Jewelry stores nationwide opened early today, with many welcoming customers ahead of the festive rush, according to the association.

Customer footfalls started steadily from the early hours and surged by midday, especially among younger buyers who are leaning towards sustainable and responsibly sourced jewelry.

As Dhanteras continues until tomorrow afternoon, with jewelry shops remaining open until midnight tonight, GJC anticipates even greater footfalls through the evening and into Sunday, as consumers look to benefit from favorable pricing and extended shopping hours.

“This Dhanteras has showcased a new level of consumer sophistication. The average transaction value has risen by approximately 20–25 percent compared to last year, despite a decrease in overall volume due to high bullion prices. Encouragingly, there has been a 35–40 percent increase in silver coin sales, particularly in Tier 2 and Tier 3 cities, where buyers are opting for budget-friendly investments and ceremonial gifts,” explained Avinash Gupta, Vice Chairman of GJC.

Additionally, there is a 15 percent rise in self-purchase trends, with younger consumers selecting lightweight, responsibly sourced jewelry to commemorate personal milestones, he added.

The All India Gem and Jewellery Domestic Council serves as a national trade council and is a self-regulated trade body.