Could GST 2.0, Rising Rural Incomes, and Easing Inflation Ignite a Consumption Boom in India?

Synopsis
Key Takeaways
- GST 2.0 reforms could lead to reduced consumer prices.
- Rising rural incomes support increased household spending.
- Various sectors, including FMCG and cement, are poised for growth.
- Initial signs of recovery are evident in consumer demand.
- Implementation speed of reforms will impact overall growth.
Mumbai, Sep 2 (NationPress) The anticipated reforms of GST 2.0, coupled with increasing rural incomes and declining inflation, might pave the way for a substantial revival in India's consumption narrative, according to a recent report released on Tuesday.
The analysis compiled by Wright Research, an investment management firm associated with smallcase, indicates that India's consumption cycle, which has struggled in recent years, appears to have reached its lowest point and is now on a recovery trajectory.
If GST 2.0 is finalized in October, just in time for the festive season, it could potentially lower consumer prices, stimulate demand, and promote enhanced household spending.
Among the anticipated adjustments, products currently subjected to a 12% tax – such as processed foods, budget-friendly footwear, and certain wellness items – may be reclassified under the 5% tax bracket.
This change could lead to more affordable pricing for daily necessities and encourage consumers to transition from unbranded to branded choices, the report suggests.
For high-value items, the GST on goods like air conditioners and large televisions might decrease from 28% to 18%, resulting in nearly an 8% price reduction and broader accessibility in Tier-2 and Tier-3 cities.
A reduction in GST on cement, presently taxed at 28%, would lower expenses for both retail home projects and larger construction endeavors, as per the findings.
“GST 2.0 signifies one of the most pro-consumption policy shifts in recent years. By lowering prices across essential categories and premium durables alike, this reform could boost demand just as rural incomes and inflation rates become more favorable,” stated Sonam Srivastava, Founder of Wright Research and investment manager at smallcase.
The outlook for various sectors is also optimistic. FMCG companies are projected to witness a revenue increase of nearly 10% in FY26, while consumer durables could see growth exceeding 21%, contingent on the speed of reform implementation.
Cement companies are likely to benefit the most, with EBITDA anticipated to surge by over 40% and profit growth nearing 80%.
Internet platforms are expected to see revenue growth of 35-40% as MSMEs increasingly adopt digital solutions, while oil marketing firms are likely to experience improved cash flows due to declining crude prices.
Initial signs of recovery are already surfacing. FMCG giants, quick-service restaurants, and paint manufacturers have reported volume rebounds in the first quarter (Q1) of FY26, while retailers in smaller towns are noticing a quicker sales momentum, the report mentions.