How Are Hyundai Motor's Sales in Europe Growing Despite US Tariffs?
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Synopsis
Hyundai Motor is witnessing significant growth in its European sales, even while facing challenges in the US market due to tariffs. This article explores the impressive sales figures, award-winning models, and strategic plans aimed at enhancing its European presence.
Key Takeaways
- Hyundai Motor's sales in Europe have increased significantly, with a 102% rise in Austria.
- The Tucson SUV is leading sales in the Austrian market.
- The Ioniq 9 electric SUV has won prestigious awards in Germany.
- Hyundai plans to expand its product range to meet local demands.
- Tariffs have negatively impacted net profits in the US market.
Seoul, Oct 19 (NationPress) The sales figures for Hyundai Motor in the European market have shown remarkable growth recently, despite facing challenges in the United States due to tariffs, as indicated by data released on Sunday.
In Austria, Hyundai Motor registered sales of 1,966 passenger vehicles in September, marking an impressive 102 percent increase compared to the same month last year, securing a third position in market share at 7.6 percent, according to the company's investor relations report.
The top-selling model was the Tucson, a flagship sport utility vehicle (SUV), with 455 units sold last month, as reported by the Yonhap news agency.
Cumulative sales from January to September surged 28 percent year-on-year, totaling 8,604 units. Last year, Hyundai Motor sold 11,354 cars in Austria, ranking sixth.
In Germany, Hyundai Motor's large electric SUV, the Ioniq 9, received the accolade of the top premium car from the German Car of the Year 2026 Award, surpassing renowned luxury brands such as Mercedes-Benz and BMW.
This model garnered the award just three months post its launch in the European market.
Hyundai Motor is set to enhance its footprint in Europe with both electric vehicles (EVs) and gasoline-powered models that cater to local preferences, including the i20 and i10 compacts.
"We are committed to increasing our market share in Europe with vehicles tailored for the region," stated a Hyundai official. "Additionally, we aim to expand our eco-friendly and SUV offerings to effectively meet the requirements of European customers."
On a different note, Hyundai Motor experienced a 22 percent decline in second-quarter net profit, despite a 7.3 percent rise in sales year-on-year, largely influenced by the 25 percent tariffs imposed on South Korean-manufactured vehicles since April.
Recently, Hyundai Motor announced that its Ioniq 9 electric SUV achieved the highest safety rating of five stars from the European New Car Assessment Programme (Euro NCAP).
The Ioniq 9 was praised for maintaining a stable passenger compartment during crash tests and for its advanced safety features, particularly excelling in the child occupant protection category.
Point of View
I must highlight the remarkable resilience of Hyundai Motor amidst economic challenges. Their ability to adapt and thrive in the European market, despite setbacks in the US due to tariffs, demonstrates their commitment to meeting consumer needs. This strategic focus on localized production and electric vehicles can serve as a blueprint for other automakers navigating similar challenges.
NationPress
19/10/2025
Frequently Asked Questions
What recent sales figures did Hyundai Motor report in Europe?
Hyundai Motor reported a significant increase in sales in Europe, particularly in Austria, where sales rose by 102% in September compared to the previous year.
Which model was the top seller for Hyundai in Austria?
The Tucson, Hyundai's flagship SUV, was the top-selling model in Austria, with 455 units sold in September.
What recognition did the Ioniq 9 receive?
The Ioniq 9 was named the top premium car by the German Car of the Year 2026 Award, surpassing brands like Mercedes-Benz and BMW.
How has Hyundai's profit been affected by US tariffs?
Hyundai experienced a 22% drop in second-quarter net profit, which was impacted by the 25% tariffs on South Korean-made vehicles.
What safety rating did the Ioniq 9 achieve?
The Ioniq 9 received a five-star safety rating from the European New Car Assessment Programme (Euro NCAP).
