Is IKEA Planning to Double Its Presence in India?
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Synopsis
IKEA is on the verge of a major expansion in India, aiming to double its store count and enhance customer touchpoints within the next 18 months. This strategic move signifies the company's commitment to local sourcing and a stronger market presence. Discover how IKEA plans to reshape the retail landscape in India.
Key Takeaways
- IKEA plans to double its stores in India.
- Expansion includes large and small outlets.
- Local sourcing to increase from 30% to 50% by 2030.
- Investment in India stands at Rs 10,500 crore.
- Focus on customer experience and online presence.
New Delhi, Aug 20 (NationPress) Global retail giant IKEA is set to significantly enhance its presence in India by doubling the number of its stores and customer touchpoints within the next 12 to 18 months, as revealed by Jesper Brodin, CEO of Ingka Group, which oversees IKEA on a global scale.
This expansion will encompass both large-format stores and smaller outlets strategically located in malls and urban centers.
Brodin emphasized the company's dedication to rapid growth in India, with plans to increase local sourcing from the current 30 percent to 50 percent by 2030 as a key component of its long-term strategy.
He also shared that IKEA aims to establish 5–6 new customer touchpoints in India every year for the next five years, effectively doubling its store and customer service center count nationwide.
As part of its retail expansion, IKEA has ambitious plans for the Delhi NCR region, with large stores slated to open in Noida and Gurgaon. Furthermore, two additional major stores are in the pipeline for South India, though specific locations remain undisclosed.
Currently, IKEA operates three substantial stores in Bengaluru, Navi Mumbai, and Hyderabad.
The company has already invested Rs 10,500 crore in India and has ventured into the online retail space, offering 24-hour delivery services in select areas.
In terms of sourcing, IKEA collaborates with 45 Indian suppliers, primarily in the textile and toy sectors.
The brand is globally renowned for its modern designs, affordability, and functionality.
The Swedish company anticipates that India will become its fastest-growing market over the next two decades, focusing on customer experience, product diversity, and expansion.
IKEA's growth strategy involves a blend of large-format stores, small city-center outlets, and a strong online presence to reach a broader consumer base.
Since its inception in 1943 in Sweden, IKEA has evolved into a prominent player in the home furnishings sector, boasting over 400 stores worldwide.
Point of View
It's pivotal to recognize IKEA's strategic move in India as more than just a business expansion. This endeavor reflects a commitment to local sourcing, job creation, and enhancing customer experiences. IKEA's growth aligns with India's economic landscape, promising to invigorate local markets while catering to the evolving preferences of Indian consumers.
NationPress
20/08/2025
Frequently Asked Questions
What is IKEA's expansion plan in India?
IKEA plans to double the number of its stores and customer touchpoints in India within 12 to 18 months, including both large-format and smaller outlets.
How much has IKEA invested in India?
IKEA has invested Rs 10,500 crore in India as part of its growth strategy.
What are IKEA's local sourcing goals?
IKEA aims to increase its local sourcing from 30% to 50% by 2030.
Where will the new IKEA stores be located?
New stores are planned in Noida and Gurgaon, with additional locations in South India yet to be disclosed.
How many suppliers does IKEA have in India?
IKEA collaborates with 45 Indian suppliers, primarily in the textile and toy industries.
