India Services PMI at 53.3 in July: Export demand, hiring stay supportive
Synopsis
Key Takeaways
India's services sector held firmly in expansion territory in July 2025, with the HSBC India Services PMI Business Activity Index registering 53.3, down from 57.4 in June but comfortably above the 50-point threshold that separates growth from contraction. The reading, released on Wednesday, 5 August, signals continued momentum in the sector even as the pace of expansion moderated.
Export Demand Emerges as a Key Driver
Overseas demand proved a standout support factor in July, with new export orders growing at a faster pace than overall new business. Service providers cited improved client activity from the UAE, the UK, and the US as the primary contributors to stronger international inflows. This cross-geography spread of demand suggests India's services exports are not overly reliant on any single market — a structural positive.
Overall new business inflows did expand for another consecutive month, though the pace of growth slowed to its weakest level since February 2022. Firms attributed the softening to subdued domestic demand conditions, intensifying competition, and a decline in customer enquiries.
Hiring Rebounds After June's Six-Month Low
Employment in the services sector improved from June's six-month low, with companies continuing to add to their workforces. While the increase in headcount remained modest, the rebound in services hiring helped lift overall private-sector job creation. This is notable given that manufacturing employment trends have been uneven in recent months.
Pranjul Bhandari, Chief India Economist at HSBC, said: 'India's services sector continued to expand in July, albeit at a slightly slower pace, as new business growth eased in both domestic and export markets after several months of strong performance. Hiring showed a moderate rebound, while profit margins improved as input costs softened and firms increased their selling prices.'
Cost Pressures Ease, Margins Improve
Input cost inflation softened to a six-month low in July and stayed below the long-run average, even as firms reported higher fuel, labour, material, technology, and transportation expenses. Simultaneously, companies raised their selling prices at the fastest pace since April, a combination that supported profit margins — a welcome development for an industry that had faced sustained cost pressures through the first half of the year.
Business Sentiment and the Composite Picture
Business confidence remained positive, underpinned by expectations of stronger demand, improving market conditions, and a pickup in inbound tourism. However, overall optimism eased to a seven-month low, reflecting caution about the durability of the current expansion cycle.
The broader HSBC India Composite PMI Output Index — which captures both manufacturing and services activity — stood at 54.3 in July, confirming continued private-sector expansion. This comes amid a global environment of uneven growth, where India's services sector has consistently outperformed peers. With export demand holding firm and cost dynamics turning favourable, the sector's near-term trajectory will hinge on whether domestic demand recovers its earlier momentum.