New Delhi, Oct 17 (NationPress) India’s B2C e-commerce sector has successfully garnered $1.3 billion in funding year-to-date for 2025, with 2,700 startups in this domain securing investment, according to a report released on Friday.

Market intelligence platform Tracxn highlighted that the sector has cumulatively raised over $57 billion through more than 5,600 funding rounds.

Over the past decade, annual funding has surged from $2.1 billion in 2016 to a peak of $11.6 billion in 2021, showcasing the rapid digital adoption spurred by the pandemic and illustrating the scalability of online platforms, as stated in the report.

Bengaluru leads with a whopping $33.8 billion in total funding, followed by Delhi NCR at $16.7 billion.

Women-led initiatives are playing a pivotal role in transforming India’s digital commerce landscape, with these startups collectively raising over $8 billion across more than 1,900 rounds.

The sector is home to about 34,000 startups, with over 22,000 established between 2016 and year-to-date 2025, making up nearly two-thirds of the total. Among these, seven have achieved unicorn status, more than 60 have been acquired, and 10 have gone public.

The growth trajectory of this sector has been propelled by increasing smartphone adoption, enhanced digital infrastructure, and changing consumer behaviors.

Neha Singh, Co-Founder of Tracxn, remarked, “Funding in India’s B2C e-commerce sector reflects a phase of steady maturity. The boost in digital infrastructure, better access to capital, and rising investor confidence in long-term consumer behavior have fostered a more stable funding environment.”

The report further mentions that while earlier years were marked by rapid expansion and market capture, the current emphasis is on sustainable growth and robust unit economics.

The ecosystem has evolved beyond mere scale, aiming to create lasting value through innovation, efficiency, and trust, establishing India as a pivotal entity in the global digital commerce arena.