Will India's Creator Economy Surpass $1 Trillion by 2030?
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Synopsis
As India's creator economy expands, it's set to influence over $1 trillion in consumer spending by 2030. This transformation is driven by a diverse range of active creators who are reshaping the digital landscape. Discover the untapped potential and evolving brand strategies that are redefining marketing in India.
Key Takeaways
- India's creator economy is set to influence over $1 trillion in consumer spending by 2030.
- Approximately 2 to 2.5 million digital creators are active in India.
- Only 8–10% of creators effectively monetize their content, showcasing significant growth potential.
- Brand investment in creator marketing is expected to increase by 1.5 to 3 times in the coming years.
- Short-form video is the dominant content format among consumers.
Mumbai, May 2 (NationPress) The creativity of India's digital creators is currently driving over $350 billion in annual consumer spending, a figure anticipated to exceed $1 trillion by 2030, according to a recent government report.
Today, the creator ecosystem generates direct revenues estimated between $20–25 billion, which are projected to grow to $100–125 billion by the end of the decade.
India's digital landscape is experiencing a remarkable shift led by the expansion of its creator economy.
This insightful report from the Boston Consulting Group (BCG), entitled "From Content to Commerce: Mapping India’s Creator Economy," will be unveiled at the significant ‘WAVES 2025’ event this Saturday.
According to the report, India boasts around 2 to 2.5 million active digital creators, defined as individuals with more than 1,000 followers.
Despite this vast number, only 8–10% are successfully monetizing their content, highlighting the largely unexploited potential of this burgeoning sector.
Creators are currently influencing more than 30% of consumer choices, shaping approximately $350–400 billion in spending, as per the report's findings.
Furthermore, the ecosystem is broadening its reach beyond Gen Z and major urban centers, connecting with a diverse range of age groups and city tiers.
Short-form video continues to dominate as the preferred content format, with genres such as comedy, films, daily soaps, and fashion leading in consumption.
"Brand strategies are evolving to prioritize quicker content production, enhanced creative freedom, varied consumer targeting, and outcome-driven testing," stated the Ministry of Information and Broadcasting.
As revenue models diversify, consumer-funded options like virtual gifting, live commerce, and subscriptions are gaining popularity.
Brands are projected to increase their investments in creator marketing by 1.5 to 3 times in the upcoming years, indicating a significant transformation in marketing and commerce propelled by the digital creator ecosystem, according to the report.
Point of View
We recognize the transformative impact of the creator economy on India's digital landscape. With vast untapped potential and evolving marketing strategies, this sector presents exciting opportunities for both creators and brands alike. We must continue to support this growth, ensuring that India remains at the forefront of global digital innovation.
NationPress
21/05/2025
Frequently Asked Questions
What is the current influence of India's creators on consumer spending?
India's creators currently influence over $350 billion in consumer spending annually.
How many active digital creators are there in India?
India is home to approximately 2 to 2.5 million active digital creators.
What is the projected revenue of the creator economy by 2030?
The creator economy's direct revenues are expected to reach $100–125 billion by 2030.
What are the main content formats preferred by consumers?
Short-form video remains the dominant content format, especially in genres like comedy, films, daily soaps, and fashion.
How are brands adapting to the creator economy?
Brands are evolving their strategies to focus on faster content production, greater creative freedom, and diversified consumer outreach.
