Quick Commerce Set to Propel India's Packaged F&B Market to $150 Billion by 2030

Synopsis

India's packaged food and beverage market is on the brink of a major evolution, potentially reaching over $150 billion by 2030. The driving force? The surging trend of quick commerce, set to reshape consumer habits and market dynamics significantly.

Key Takeaways

India’s packaged F&B market is set to exceed $150 billion by 2030.

Quick commerce is projected to grow from $4 billion to over $25 billion in GMV.

Consumer demand for speed and convenience is reshaping buying habits.

Younger consumers are prioritizing protein and healthier food options.

Quick commerce is expected to increase its market share significantly.

New Delhi, March 19 (NationPress) India's packaged food and beverage (F&B) sector is poised for a substantial transformation, with projections indicating growth to over $150 billion by 2030, up from approximately $100 billion currently, primarily fueled by the swift rise of quick commerce, according to a recent report.

The analysis by Redseer reveals that the quick commerce segment is anticipated to expand from its current $4 billion to more than $25 billion in gross merchandise value (GMV) by 2030, driven by increasing demands for speed, convenience, and frequent purchases.

Quick commerce has progressed beyond just a last-minute fulfillment option and is now shaping daily buying habits. With over 50 million active users across more than 250 cities, its contribution to the packaged F&B market is projected to grow from around 4 percent to between 15-20 percent by 2030.

“Quick commerce is emerging as a pivotal force in the packaged food and beverages sector,” noted Mrigank Gutgutia, Partner at Redseer Strategy Consultants, emphasizing its influence on product innovation, category strategies, and investment choices.

The report also pointed out a notable shift in consumer preferences, particularly among younger demographics who are increasingly prioritizing protein intake, while others lean towards cleaner and healthier food alternatives.

The ready-to-cook segment is experiencing heightened demand due to smaller household sizes, time constraints, and the proliferation of kitchen appliances. The quicker delivery times of 10-15 minutes further facilitate on-demand consumption, as highlighted in the analysis.

Health-oriented beverages like functional and protein-rich drinks are gaining popularity, alongside a rising demand for packaged coconut water.

Categories associated with indulgence, such as chocolates, are seeing significant growth through quick commerce, with a notable portion of sales resulting from impulse purchases during late-night hours.

As consumer preferences evolve and quick commerce continues to expand, the report suggests that the packaged F&B market is likely to experience considerable changes in both product assortment and distribution methods.

Point of View

I see this report as a crucial indicator of the evolving retail landscape in India. The growth of quick commerce signifies a shift in consumer behavior that businesses must adapt to, ensuring they innovate and stay ahead of market demands. It's a clear call for strategic planning in the packaged F&B sector.

NationPress

20 Jun 2026

Frequently Asked Questions

What is the projected growth of India's packaged F&B market?

The market is expected to grow from around $100 billion currently to over $150 billion by 2030.

How much is the quick commerce segment expected to grow?

The quick commerce segment is projected to expand from $4 billion to over $25 billion in gross merchandise value by 2030.

What factors are driving the rise of quick commerce?

Increasing demands for speed, convenience, and high-frequency consumption are the primary factors driving the rise of quick commerce.

What changes are occurring in consumer preferences?

Younger consumers are focusing more on protein intake and cleaner, healthier food options.

What impact will quick commerce have on the packaged F&B market?