Will India’s research and insights industry achieve a 10% growth in FY26?
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Synopsis
India's research and insights sector is set for a significant growth trajectory, projected to reach ₹32,500 crore in FY26. This promising outlook is driven by international demand for integrated insights and advanced analytics, showcasing India's potential as a key player in the global market.
Key Takeaways
- Projected growth of 10% in FY26.
- Industry reached ₹29,008 crore in FY25.
- Demand driven by international clients.
- Analytics is the largest segment, expanding by 14%.
- Adoption of AI and advanced analytics is increasing.
New Delhi, Jan 5 (NationPress) The research and insights sector in India is projected to maintain an impressive 10% growth in FY26, following a remarkable achievement of ₹29,008 crore in FY25, which reflects a 10.9% year-on-year (YoY) increase, according to a recent report.
According to the Market Research Society of India, the industry is anticipated to reach approximately ₹32,500 crore as global demand for integrated insights and AI-driven analysis continues to surge.
"The growth trajectory is fueled by increasing international demand for comprehensive insight delivery, with clients striving to integrate various data sources, utilize AI for profound insights, and obtain quick, customized intelligence," the report elaborated.
The growth observed in 2025 indicates a pivotal shift towards a more sophisticated and diversified research and insights market, showcasing enhanced access to analytics services and evolving trends in production and consumer preferences.
“Transitioning from conventional data delivery to integrated, AI-enhanced insights empowers businesses to operate with agility and accuracy. Looking forward, we predict a shift towards the deeper implementation of advanced analytics and agentic AI, positioning India as a leader in delivering actionable strategic intelligence globally,” remarked Nitin Kamat, Chief Growth & Partnerships Officer at TAM Media Research and President of the Market Research Society of India.
The report indicated that analytics remains the dominant and fastest-growing segment in FY25, capturing nearly 60% of the market and experiencing a 14% expansion, predominantly driven by international clientele.
The rise in the adoption of predictive modeling, customer lifetime value analysis, and econometrics has fueled this growth.
"While traditional services such as social media and web analytics have matured, digital platforms, cloud technology, and AI-powered solutions now provide enhanced scalability, with Agentic AI facilitating autonomous, real-time insights and ongoing optimization," the report highlighted.
Custom market research expanded by 8%, while syndicated research increased by 6%, although challenges in media measurement persist as traditional television metrics encounter pressure from the swift adoption of digital and streaming platforms.
Point of View
The growth forecast for India's research and insights industry demonstrates the nation's evolving analytical capabilities. As global demand shifts, India stands poised to harness AI and integrated insights, reinforcing its role in the international market while addressing the challenges posed by traditional media metrics.
NationPress
06/01/2026
Frequently Asked Questions
What is the expected growth rate of India's research industry in FY26?
India's research and insights industry is projected to grow by approximately 10% in FY26.
What factors are driving this growth?
The growth is primarily driven by rising international demand for integrated insight delivery and advanced analytics technologies.
How much did the industry reach in FY25?
The industry reached ₹29,008 crore in FY25, reflecting a 10.9% year-on-year increase.
