What is driving the 20% growth in India’s tablet market in Q2?
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Synopsis
Discover how India's tablet market is thriving, with a stunning 20% growth in Q2 2025. This article delves into the driving forces behind this surge, including the rise of affordable 5G devices and strategic market expansions.
Key Takeaways
- India’s tablet market showed a 20% growth in Q2 2025.
- 5G tablets made up 95% of shipments.
- Apple holds a 30% market share in Q2 2025.
- Strong demand from students and gig workers drives the value segment.
- Premium segment growth is led by Apple and Samsung.
New Delhi, Aug 15 (NationPress) The Indian tablet market has experienced a remarkable 20% year-on-year and 28% quarter-on-quarter surge in Q2 2025, as reported by CyberMedia Research (CMR).
The outlook for India's tablet sector is promising, with projections indicating a growth rate of 10-15% by 2025. The significant performance in Q2 2025 can be attributed to the rising digital adoption, improved access to 5G-enabled devices, and strategic channel expansions by leading manufacturers.
Factors such as the swift uptake of affordable 5G connectivity, enhanced rural-urban reach, and a growing base of digitally literate consumers are poised to propel the expansion of India’s tablet market.
Remarkably, 95% of shipments in Q2 2025 consisted of 5G tablets, underscoring India's transition to next-generation connectivity.
Market leaders have successfully strengthened their positions by leveraging diversified product offerings, competitive pricing strategies, and an extensive online and offline presence. In Q2 2025, Apple dominated with a 30% market share, followed closely by Samsung at 27%, and Lenovo at 18%.
According to Menka Kumari, Senior Analyst at CyberMedia Research, 'India's tablet sector is flourishing in both the value-for-money and premium segments. The substantial growth in the value-for-money category reflects strong demand from students, gig workers, and budget-conscious users seeking dependable performance.'
'This segment is particularly keen on new value-for-money Android tablets from brands like Xiaomi and OnePlus. The premium segment, spearheaded by Apple and Samsung, is drawing more professionals and loyal customers who value seamless integration, security, and an enhanced experience,' Kumari elaborated.
In Q2 2025, Apple led the tablet market with a 30% share and demonstrated a 78% quarter-on-quarter and 10% year-on-year growth. The high demand for the newly launched iPad 11 Series contributed significantly, accounting for 70% of Apple’s total shipments during the quarter.
Samsung secured the second spot with a 27% market share, reflecting a 15% year-on-year growth. The Galaxy Tab A9 Plus 5G represented 81% of Samsung’s tablet shipments for this period.
Lenovo held third place in Q2 2025 with a 16% market share, supported by shipments of the Lenovo Tab K11 and IdeaPad Pro Series, which each made up 15% of total shipments. Demand particularly surged from the education sector, the report noted.
Point of View
It's crucial to recognize that India's tablet market is not merely expanding; it's evolving. The shift towards digital solutions is a response to changing consumer needs, especially in education and remote work. The emphasis on both affordability and premium features suggests a healthy competition among brands that ultimately benefits consumers.
NationPress
05/10/2025
Frequently Asked Questions
What is the growth rate of India's tablet market in Q2 2025?
India's tablet market grew by 20% year-on-year and 28% quarter-on-quarter in Q2 2025.
What factors are driving the growth of the tablet market?
The growth is driven by increased digital adoption, availability of 5G-enabled devices, and strategic expansions by market leaders.
Which brands dominate the Indian tablet market?
In Q2 2025, Apple led the market with 30% share, followed by Samsung at 27%, and Lenovo at 18%.
What segments are growing in the tablet market?
Both the value-for-money and premium segments are experiencing growth, with high demand for affordable tablets from students and professionals.
How significant is the demand for 5G tablets in India?
95% of tablet shipments in Q2 2025 were 5G tablets, indicating a significant shift towards next-generation connectivity.
