Bengaluru, Sep 16 (NationPress) Indus Appstore, India’s premier Android app marketplace, proudly announced that it has achieved the remarkable milestone of 10 crore devices.

The app store’s unique feature of localising content in 12 Indian languages alongside English has been instrumental in its triumph. An impressive 40% of users prefer navigating the app store in their regional languages, with Hindi, Marathi, Tamil, and Gujarati leading the way.

Its robust presence is particularly notable in states such as Uttar Pradesh, Bihar, and Maharashtra, with Karnataka and Telangana emerging as significant hubs for users.

“Crossing the 10 crore threshold is a proud achievement for us and signifies a crucial step in our mission to create a diverse app store tailored for India. We remain committed to providing our users with a seamless, safe, and enriching app discovery experience, ensuring that Indus Appstore is not just a platform for apps but a space where they can find the right apps suited to their needs,” stated Priya M Narasimhan, Chief Business Officer of Indus Appstore.

“Additionally, we will continue to bolster the developer community by offering an equitable platform that allows them to reach their target audiences with features designed for the Indian cultural and regional context,” she further added.

The enduring user base of the Indus Appstore reveals that India's youth is a pivotal factor driving its success.

Gen-Z, aged 18-27, constitutes 33.7% of the user demographic, and when combined with Gen-Y, aged 27-44, they account for nearly 93.5% of users under 45.

The primary Indus Appstore users in tier 3 regions are predominantly males aged between 28 and 44. Over 70% of users hail from tier 3 areas, showcasing strong penetration in rural and small-city markets.

Indus Appstore also features a broad range of app categories, with social media apps being the most sought after nationwide, closely followed by communication, entertainment, and finance applications.