Myntra Launches 21st Edition of EORS Featuring Over 3.5 Million Trendy Styles from 9,500 Brands
Click to start listening
Bengaluru, Dec 7 (NationPress) Myntra, a leading name in India's fashion, beauty, and lifestyle sector, has officially launched the 21st edition of the renowned End Of Reason Sale (EORS), which is live until December 17.
Celebrating a decade of remarkable success, this shopping extravaganza is poised to enchant fashion and beauty aficionados across the nation. Shoppers from Tier-I & II cities, as well as beyond, can explore a vast assortment from top international, domestic, and homegrown brands, offering over 3.5 million styles from more than 9,500 brands to meet their fashionable desires.
Key categories anticipated to draw consumer interest during EORS include men's casual wear, men’s and women’s ethnic wear, women’s western wear, beauty and personal care, watches and wearables, winter apparel, accessories, travel essentials, sports footwear, kids' clothing, and wedding collections.
Several well-known brands expected to see increased attention include Levi’s, Nike, Adidas, H&M, L’Oreal, Decathlon, New Balance, Wrogn, and Rare Rabbit, among others.
From warm layers to chic outfits, curated selections ensure there’s something available for every event, season, and style inclination.
Enhancing the excitement, FWD, Myntra's proposition for Gen-Z, will showcase over 100,000 trend-forward styles from brands like Hersheinbox, Glitchez, Kpop, Slyck, Lulu & Sky, Bonkers Corner, Kassually, Freakins, Pronk, Bewakoof, and House of Koala, among many others.
The 21st EORS edition aims to enhance the shopping experience with a variety of new launches, including the trendy New York-based streetwear label Extra Butter, the Japanese sports brand Yonex, and the Middle Eastern kidswear label Babyshop.
Other thrilling new collection introductions feature American Eagle Outfitters X Jahnvi Kapoor, Crocs X Squid Game, Titan Stellar’s limited edition The Unity Watch, CASIO G-Steel collection, Noise Air Clip Earbuds, Samsonite Red, CIGA Design, Anastasia Beverly Hills, and a men’s occasion wear collection from Jaypore.
New launches from beauty and personal care brands include the Max Factor X Priyanka Chopra Jonas collection, Clarins Hydra Essentiel Travel Collection, and Huda Beauty’s Easy Blur Foundation. Additionally, customers can look forward to fresh sneaker releases from brands like Nike, Adidas Originals, and New Balance.
“As we celebrate a decade of EORS, we are excited to offer our customers an unparalleled shopping experience. We have curated an exciting lineup of new international brand launches for our fashion-savvy customers, furthering our dedication to making international brands accessible to millions across the nation,” stated Bharath Kumar BS, Head of Revenue and Growth at Myntra.
“Moreover, with the wedding, holiday, and party season approaching, EORS will provide customers with trend-first styles that reflect their personal tastes across fashion, beauty, and accessories,” he added.
This grand event offers a unique opportunity for brands to connect with millions of customers, including first-time buyers eager to uncover distinctive and trendy fashion and beauty options. The shopping event features a plethora of exciting deals, including brand manias, midnight steal runs, and grab-or-gone deals.
Customers can enjoy additional savings through enticing bank offers from Axis Bank, Kotak Mahindra Bank, State Bank of India, HDFC Bank, Paytm UPI, and Simpl.
Furthermore, to elevate engagement, Myntra will utilize its robust social commerce platforms to interact with its expanding base of fashion-conscious shoppers.
Prominent influencers from across the country will craft exclusive looks to inspire fashion and beauty lovers. Adding to the thrill is Myntra Minis, a state-of-the-art feature transforming how users engage with fashion, beauty, and lifestyle content.
Myntra Minis captivates Gen Z and millennials with lively, engaging content, with users averaging 80,000 hours monthly
