Anand Mahindra: Rajiv Bajaj opens BEST centre at MU
Synopsis
Key Takeaways
Thirteen hundred graduates walked across the stage at Mahindra University, Hyderabad, on Sunday, August 2, 2026 — and the man who handed them their moment was one of India's sharpest brand minds. Mahindra Group chairman Anand Mahindra marked the university's 5th annual convocation by welcoming Bajaj Auto Managing Director Rajiv Bajaj as Chief Guest and convocation speaker — a pairing that underscored how seriously Indian industry is now investing in the classroom.
BEST: a name that was no accident
Before the ceremony, Rajiv Bajaj inaugurated the Bajaj Engineering Skills Training Centre at Mahindra University's School of Engineering — a facility built to bridge the gap between academic theory and shop-floor practice. The acronym, BEST, was not lost on anyone. Mahindra noted in his convocation address that Bajaj is 'the maestro of brand leadership,' making the name a quiet tribute to the guest of honour's signature obsession: making every detail count.
Four stories, 1,300 futures
Bajaj anchored his address around four personal stories that shaped his career and life philosophy — a format that traded PowerPoint abstraction for lived experience. Mahindra expressed deep gratitude for Bajaj 'giving up his Sunday' and for the vote of confidence the visit represented for a university still in its early years. The warmth was mutual: Mahindra closed by saying the university hopes to welcome Bajaj back as a frequent campus visitor.
Industry in the lecture hall — a growing pattern
The Bajaj centre's inauguration fits a broader shift in Indian corporate strategy. Over the past decade, major conglomerates have moved beyond writing cheques to educational institutions — they are now building them, staffing them, and naming skills labs after themselves. The logic is unsentimental: India's engineering pipeline needs industry-relevant training, and companies that shape that pipeline gain a first-mover advantage on talent. Two rival industrial houses sharing a campus stage is a signal that this model has matured past rivalry into something more collaborative.
For Mahindra University, landing Rajiv Bajaj — a figure synonymous with disciplined brand thinking and contrarian product strategy — as its fifth convocation speaker sends a message well beyond Hyderabad. The graduates leaving campus today carry with them not just a degree, but a case study in what focused, philosophy-driven leadership can build.