Synopsis
Sber has achieved the 78th spot in the Top 500 banking brands and the 22nd position among the most valuable bank brands in Europe as of March 2025. Their brand value has increased significantly despite geopolitical challenges.Key Takeaways
- Sber ranks 78th in Top 500 banking brands.
- 22nd in the list of Europe's most valuable banks.
- Brand value rose to $4.8 billion.
- Serves 110 million individual clients.
- Introduced the 'Smile to Pay' biometric payment system.
New Delhi, March 26 (NationPress) Sber has secured the 78th position in the list of the Top 500 banking brands and is 22nd among the most valuable bank brands in Europe.
Sber has surpassed competitors such as Norway’s DNB, Italy’s UniCredit, and the Dutch ABN AMRO.
In 2025, Sber continues to be the leading name among Russian banking brands. According to Brand Finance, Sber’s brand value increased to $4.8 billion, up from $4.4 billion in 2024.
Despite facing sanctions and a tough geopolitical landscape, the bank is reinforcing its position due to the confidence of 110 million individual clients and 3.3 million corporate clients.
Sber is committed to developing high-tech, user-friendly, cost-effective, safe, and secure products and services that assist individuals in meeting their daily needs, as well as achieving long-term goals.
“Sber is a prominent global bigtech company delivering innovation-driven solutions across various sectors. Numerous Sber R&D departments are engaged in hundreds of high-tech initiatives and applied research in areas like artificial intelligence, cybersecurity, blockchain, and robotics,” states Alexander Vedyakhin, First Deputy Chairman of the Executive Board at Sberbank.
“These initiatives facilitate the conversion of our insights into state-of-the-art technology and products, ensuring we remain the most valued brand among Russian financial institutions. We will continue to enhance our technology so that people can effortlessly and securely access the world’s finest services,” Vedyakhin added.
Sberbank was the first in Russia to introduce a biometric payment system, known as Smile to Pay, available to all Russian citizens over the age of 18.
Over two million individuals in Russia utilized this service in 2024.
Sber is recognized as a global leader in merchant acquiring and is the largest acquirer in Europe, according to the Nilson Report's assessment of the Largest Merchant Acquirers Worldwide.
Sberbank has consistently demonstrated social responsibility, engaging in initiatives related to education, healthcare, and infrastructure.
For example, thanks to Sber, the city of Gorno-Altaisk will soon have a state-of-the-art air harbor that meets the rigorous standards for air traffic management, replacing an outdated and now-defunct airport.
