YouTube Dominates Mobile App Usage in South Korea for December
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Seoul, Jan 5 (NationPress) The video streaming service YouTube has been identified as the most utilized mobile application in South Korea for the month of December, according to industry insights released on Sunday. Meanwhile, the Chinese shopping app Temu has been recognized as the leading newly installed application.
The Google-owned streaming platform recorded an impressive 46.82 million monthly active users last month, closely followed by KakaoTalk, South Korea's premier mobile messaging service, which boasted 45.5 million users, as per data from industry analyst IGAWorks.
The country's leading search engine, Naver, attracted 43.77 million active users, while Google had 37.59 million users, as reported by Yonhap news agency.
In the e-commerce sector, Coupang, a significant player in South Korea's online shopping arena, recorded 32 million users in December, solidifying its position as the top e-commerce platform.
Regarding new downloads, the Chinese e-commerce application Temu led the charts in South Korea last month with 1.17 million new installations.
Instagram followed closely with 825,982 new downloads, while TikTok Lite secured the third position with 818,861 new downloads, the data indicated.
However, it is noteworthy that despite its substantial download figures, Temu's market impact appears limited, with an estimated 37 to 50 percent of users abandoning the app within a month of installation.
In terms of financial performance, YouTube generated $8.92 billion in advertising revenue for the third quarter of 2024. Furthermore, YouTube's total ad and subscription revenue exceeded $50 billion over the past four quarters, marking a significant milestone, as announced by Alphabet and Google CEO Sundar Pichai.
Reported in Alphabet's Q3 earnings, YouTube's ad revenue increased by 12.2 percent year over year.
During the 2024 Paris Summer Olympics, over 850 million unique viewers engaged with more than 40 billion minutes of content on the platform, resulting in 12 billion views. Notably, over 35 percent of these viewers accessed the content via their television screens.
