How Did Aamir Khan Elevate Dignity in Hindi Cinema with ‘Sitaare Zameen Par’?

Synopsis
Key Takeaways
- Aamir Khan prioritizes theatrical releases.
- Subhash Ghai lauds Khan’s impact on Hindi cinema.
- ‘Sitaare Zameen Par’ showcases cinema's resilience.
- The film remains exclusive to theaters for six months.
- MAI supports the initiative to honor big screens.
Mumbai, July 4 (NationPress) Renowned filmmaker Subhash Ghai recently expressed his admiration for Aamir Khan on social media, highlighting his ongoing commitment to enhancing the prestige of Hindi cinema.
Ghai praised Khan's choice to premiere ‘Sitaare Zameen Par’ in theaters before its six-month delay for an OTT release, describing it as a decision that adds “dignity to Hindi cinema.” In his heartfelt message, the director conveyed his joy at how cinema exhibitors nationwide recognized Aamir as a “brave filmmaker” for backing the traditional big-screen experience and demonstrating profound respect for the theatrical business.
Accompanying a photo of Aamir Khan, Subhash Ghai posted on Instagram, “Dear Aamir. You have once again brought dignity to Hindi cinema with your touching film in theaters and committing to refrain from showcasing it on smaller screens for six months. I am pleased that exhibitors across India honored you yesterday as a brave filmmaker for valuing the big-screen experience. Congratulations and blessings. @muktaa2cinemas @pvrcinemas_official @inoxmovies @cinepolismx @zeecinema @muktaartsltd.”
The producers of the Aamir Khan film have chosen not to debut the movie on OTT platforms. The Multiplex Association of India applauded this decision, and Aamir Khan Productions later expressed their gratitude for the backing. Sharing MAI’s statement on their official Instagram account, the production house captioned it with, “Grateful for the overwhelming love and support MAI (red heart emoji).”
In the statement, Kamal Gianchandani, who was the President of MAI, stated, “Aamir Khan has consistently been a filmmaker who prioritizes the audience. His choice to present Sitaare Zameen Par exclusively in cinemas showcases a significant confidence in theaters and the collective magic of the moviegoing experience. Indian exhibitors are thankful to Aamir Khan for supporting theaters. As we continue to invite audiences with renewed vigor and world-class films, Sitaare Zameen Par will stand as a brilliant testament to the resilience of cinema and its unmatched allure.”
“Sitaare Zameen Par,” featuring Genelia D'Souza, serves as a sequel to the acclaimed 2007 film “Taare Zameen Par.” Directed by RS Prasanna, this sports drama premiered in theaters on June 20.