Is Aamir Khan's Blockbuster 'Sitaare Zameen Par' Launching on YouTube?

Synopsis
Key Takeaways
- Exclusive Release: 'Sitaare Zameen Par' launches solely on YouTube.
- Access for All: Aamir Khan aims to make cinema available to those without theater access.
- Global Reach: YouTube allows filmmakers to connect with audiences worldwide.
- Empowering Voices: This initiative encourages diverse storytelling in cinema.
- Future of Distribution: A pivotal shift in how films are distributed and consumed.
Mumbai, July 29 (NationPress) Staying true to his promise, actor Aamir Khan has officially announced the release of his latest hit film 'Sitaare Zameen Par' on YouTube, ensuring that this engaging drama is accessible to everyone.
In a groundbreaking move, the film will be available solely on YouTube starting August 1 and will not be featured on any other digital platforms.
Aamir reflected on this pivotal decision, stating, "For the past 15 years, I have faced the challenge of reaching audiences who lack access to theaters or those who cannot attend for various reasons. At last, the moment for a transformative change has arrived. With our government introducing UPI and India leading in electronic payments, along with a significant rise in internet penetration, and with YouTube being available on most devices, we can connect with vast audiences across India and beyond."
"My vision is for cinema to be accessible to everyone at a reasonable price. I want audiences to enjoy films on their own terms, at their convenience. If this concept succeeds, it will empower diverse voices to share unique stories, overcoming geographical and other obstacles. This could also present a tremendous opportunity for emerging creative talents in the film industry. If this works out, it will be beneficial for all involved," added Mr. Perfectionist.
Gunjan Soni, Country Managing Director of YouTube India, emphasized the significance of this collaboration, stating, "The exclusive digital premiere of 'Sitaare Zameen Par' on YouTube marks a major step towards democratizing Indian film distribution on a global scale. YouTube is already a vital platform for premium content, and we are thrilled to provide filmmakers with unparalleled reach and the flexibility to connect with their audiences. Today’s launch is much more than just a release – it’s an invitation for Indian cinema to shine on the global stage."
Directed by RS Prasanna, 'Sitaare Zameen Par' hit theaters on June 20th.