What Does Neeraj Pandey Think About Aamir Khan's Release of 'Sitaare Zameen Par' on YouTube?

Synopsis
Key Takeaways
- Aamir Khan's release strategy aims to enhance accessibility.
- The film industry must adapt to new distribution models.
- Increasing internet access in India plays a crucial role.
- New opportunities for emerging filmmakers can arise from this change.
- Every Friday serves as a critical evaluation point for filmmakers.
Mumbai, Aug 5 (NationPress) In a groundbreaking decision, Aamir Khan has launched his iconic film 'Sitaare Zameen Par' exclusively on YouTube.
During a special conversation with IANS, director Neeraj Pandey commented on this move, emphasizing that those in the entertainment industry must consistently prove their worth.
When questioned about whether he might adopt a similar strategy in the future, Neeraj suggested that such inquiries should be directed toward Aamir.
He elaborated, stating, "Every Friday, we are required to validate our work—whether it's to the industry or the audience. Let's shed the false belief that we don't need to prove ourselves; every Friday serves as a test."
Reflecting on Aamir's choice to release 'Sitaare Zameen Par' solely on YouTube, Aamir expressed that for the past 15 years, he has grappled with how to connect with viewers who lack access to theatres, or those unable to attend for various reasons. He believes the timing is perfect for this new approach.
"With our government implementing UPI and India leading globally in electronic payments, alongside the rapid growth of internet access across the country, we can reach diverse audiences both in India and beyond," stated Mr. Perfectionist.
Aamir’s aspiration is for cinema to be accessible to all at a fair price.
"I wish for audiences to enjoy films whenever and wherever they prefer. If this concept succeeds, it will empower creative storytellers to share unique narratives and dismantle geographical barriers. This could also provide incredible opportunities for emerging talent in cinema. If it works, it’s a win-win for everyone," he concluded.