What Does Rohan Sippy Think About Aamir Khan’s New Model for ‘Sitaare Zameen Par’?
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Synopsis
Rohan Sippy, acclaimed director of ‘Criminal Justice’, shares insightful views on Aamir Khan’s innovative pay-per-view strategy for ‘Sitaare Zameen Par’. He emphasizes the potential impact of this new distribution model on the film industry. Discover the thoughts of a seasoned filmmaker on the evolving landscape of cinema.
Key Takeaways
- Aamir Khan is exploring a pay-per-view model for his film.
- Rohan Sippy appreciates Aamir's trendsetting role in Bollywood.
- The concept has historical precedent, as seen with Kamal Haasan.
- Rohan emphasizes the potential benefits for filmmakers.
- The success of this initiative remains to be seen.
Mumbai, June 1 (NationPress) Director Rohan Sippy, who is currently enjoying significant acclaim for the fourth season of his acclaimed OTT series ‘Criminal Justice’, has praised Bollywood icon Aamir Khan for his trailblazing contributions to Hindi cinema.
In an interview with IANS, Rohan shared his admiration for the superstar, noting that Aamir is exploring the pay-per-view model for distributing his upcoming film ‘Sitaare Zameen Par’ after its theatrical premiere. Instead of opting for a subscription-based OTT service, Aamir has chosen to utilize the open platform of YouTube for the film’s digital release.
Rohan remarked, “There are always new avenues and possibilities; only time will reveal the impact of Aamir Khan’s initiative. He has consistently set trends in the industry. However, predicting its success in advance is challenging. I am confident it’s a quality film that audiences will be eager to see.”
He added that Aamir’s approach is not entirely unprecedented, recalling how the legendary Kamal Haasan attempted a similar strategy with his film ‘Vishwaroopam’, which was released on DTH using a pay-per-view model.
“The pay-per-view concept isn't new, but Aamir's execution through the Internet is innovative and has the potential for extensive reach. I remember Kamal Haasan tried this with DTH, but ultimately it didn't materialize. So, while it's not a fresh idea, the method certainly is,” he explained.
“That said, it's a concept that holds promise, and I hope it empowers producers to maintain independence and tell the stories they wish to convey. They deserve to benefit from their investments and creative efforts. However, the true measure of its success will only be revealed with time,” he added.
Produced by Applause Entertainment in collaboration with BBC Studios India and directed by Rohan Sippy, ‘Criminal Justice’ season 4 is currently available for viewing on JioHotstar.
Point of View
I believe Rohan Sippy's perspective on Aamir Khan's innovative approach to film distribution is crucial for understanding the future of cinema. In an era where traditional models are being challenged, such initiatives could pave the way for greater independence among producers and diverse storytelling.
NationPress
21/07/2025
Frequently Asked Questions
What is Aamir Khan's new distribution model?
Aamir Khan is adopting a pay-per-view model for 'Sitaare Zameen Par', distributing it on YouTube instead of traditional OTT subscription services.
Who is Rohan Sippy?
Rohan Sippy is a notable director known for his work on the acclaimed OTT series 'Criminal Justice'.
Has this model been used before?
Yes, similar pay-per-view models have been attempted in the past, notably by Kamal Haasan with his film 'Vishwaroopam'.
What does Rohan think about this initiative?
Rohan believes that while the concept is not new, Aamir's approach through the Internet offers significant potential for reach.
Where can I watch 'Criminal Justice' season 4?
'Criminal Justice' season 4 is available for streaming on JioHotstar.
