Adrija Roy on fashion in social media age: Comfort over pressure
Synopsis
‘Anupamaa’ star Adrija Roy is pushing back on the social-media-fuelled fashion arms race gripping Indian television. The actress, who plays Rahi Kapadia opposite Rupali Ganguly, says comfort — not curation — drives her style, even as digital platforms quietly become as career-critical for TV actors as the shows they headline.
Key Takeaways
Adrija Roy , who plays Rahi Kapadia in ‘Anupamaa’ , has spoken about fashion pressure in the social media age.
The actress said she acknowledges the pressure but consciously chooses not to internalise it.
She defines fashion as comfort and self-expression , arguing styling fails if the wearer is uneasy.
Adrija was recently spotted at the Star Parivaar Fashion Show in Mumbai . ‘Anupamaa’, headlined by Rupali Ganguly , remains among the top-rated Hindi GEC shows.
Television actress Adrija Roy, who plays Rahi Kapadia in the popular daily soap ‘Anupamaa’, has weighed in on the mounting pressure to look fashionable in an era dominated by social media. In a recent conversation in Mumbai, the actress said she views fashion primarily through the lens of comfort and self-expression rather than as a performance for digital audiences.
Fashion as self-expression
Asked what fashion means to her, Adrija said she refuses to let online scrutiny dictate her wardrobe choices. ‘See, I think for our generation, it is very important for all of us to be active on social media. Earlier, it was only TV for those who do TV. But now, for those who do TV, social media platforms have become as important to promote their show and to promote themselves,’ she said.
She acknowledged the inherent pressure that comes with being constantly visible online, but added that she has consciously chosen not to internalise it. ‘This is an individual place where you can showcase yourself. So, of course, there is a pressure. But I don't take that much pressure,’ the actress noted.
Why comfort comes first
For Adrija, the starting point of any styling decision is whether she feels at ease in the outfit. ‘I just know that fashion is comfortable for me. And because whatever outfit you are wearing, if you don't feel comfortable in it, then styling is a very far thing. So, for me, comfort zone is very important in fashion,’ she explained.
The actress argued that styling is ultimately about how a person carries a look, not the garment itself. ‘In fashion, it is not just about the outfit. Fashion means how you are carrying your look. That is all about fashion and the styling. So, I think you should style yourself in a way that you are comfortable,’ she added.
Spotted at Star Parivaar Fashion Show
Adrija was recently seen at the star-studded Star Parivaar Fashion Show in Mumbai, an event that drew prominent names from the Hindi television industry. The appearance marked one of her higher-profile fashion outings since stepping into the ‘Anupamaa’ universe.
What's next for Adrija
On the professional front, Adrija continues to play Rahi Kapadia in ‘Anupamaa’, the long-running daily soap headlined by Rupali Ganguly in the titular role. The show remains one of the highest-rated Hindi general entertainment offerings on Indian television, giving its supporting cast significant on-screen visibility — and, by extension, off-screen scrutiny on platforms like Instagram.
Her remarks land at a moment when several younger television actors have spoken about the toll of constant social media curation, suggesting a broader conversation within the industry about authenticity over aesthetic perfection.
Point of View
Social media isn't an add-on — it's the second job. Her ‘comfort-first’ framing reads less like a fashion philosophy and more like a self-protective stance in an industry where younger actors increasingly burn out trying to manufacture a parallel digital persona.
NationPress
6 Aug 2026
Frequently Asked Questions
Who is Adrija Roy and what role does she play in ‘Anupamaa’?
Adrija Roy is a television actress who plays Rahi Kapadia in the popular Hindi daily soap ‘Anupamaa’, which stars Rupali Ganguly in the titular role. The show is among the highest-rated general entertainment programmes on Indian television.
What did Adrija Roy say about fashion pressure on social media?
Adrija Roy said social media has made it essential for TV actors to be active online for self-promotion, which inevitably creates fashion pressure. However, she added that she does not take that pressure on herself and prioritises comfort over trends.
How does Adrija Roy define personal style?
She defines style as comfort and self-expression, saying that if an outfit doesn't feel comfortable, the styling around it falls apart. According to her, fashion is about how a person carries a look, not the garment alone.
Where was Adrija Roy recently spotted?
Adrija Roy was recently spotted at the Star Parivaar Fashion Show in Mumbai, a star-studded event attended by leading names from the Hindi television industry.
