Adrija Roy on Anupamaa: 'Show is a brand, always belonged to Anupamaa character'
Synopsis
Adrija Roy's candid take on joining Anupamaa post-leap reveals a refreshing lack of ego: she entered knowing the show belonged to Rupali Ganguly's character and is content in her supporting role. Her philosophy — craft over ratings, sincerity over chase — offers a counterpoint to the TRP-obsessed culture that often defines Indian television.
Key Takeaways
Adrija Roy plays Rahi in the post-leap version of Anupamaa , one of Indian television's longest-running dramas.
Roy acknowledged that Anupamaa — the character essayed by Rupali Ganguly — is the show's central pillar and 'a brand' in its own right.
She prioritises craft and performance over TRP metrics and external ratings pressure.
Producer Rajan encourages the cast to focus on their work rather than chase rankings.
Anupamaa has aired since 2020 and has sustained viewership for over six years .
Actress Adrija Roy, who plays Rahi in the long-running television drama Anupamaa, has opened up about joining the show following its generational leap, emphasising that she entered with clear-eyed expectations about the narrative hierarchy.
Understanding the show's core
In an exclusive conversation with IANS, Roy said she was fully aware that Anupamaa — the titular character essayed by Rupali Ganguly — remained the show's central pillar. "When I was approached for the new generation leap, I was simply excited about becoming part of such a huge show. Anupamaa itself is a brand," she stated. "Getting the opportunity to play one of the new leads in such a successful show was already a big achievement for me. I always knew the show belonged to the character Anupamaa, and I was completely happy with whatever role and space I was being offered in it."
Focus on craft over metrics
Roy elaborated on her approach to work, prioritising performance over external pressures like ratings or rankings. "Honestly, I always believe that if you focus sincerely on your work, everything else falls into place," she said. Producer Rajan reinforces this philosophy on set, instructing the cast to concentrate on their craft rather than chase TRP numbers.
A decade-long phenomenon
Anupamaa premiered in 2020 and has maintained its position as one of Indian television's most durable dramas, sustaining viewership and critical attention for over six years. The show's longevity underscores the strength of its central character and narrative framework.
The actor's perspective
"I genuinely do not stress too much about external pressure. I simply try to give my best every day," Roy added, reflecting a pragmatic stance toward the competitive television landscape. Her comments suggest a maturity in understanding both the show's brand equity and her own role within its ecosystem.
Point of View
Her acknowledgment that Anupamaa belongs to Anupamaa — not to any supporting player — is both honest and strategic. It also underscores why the show has endured: it has never pretended to be ensemble drama. The real question is whether the post-leap generation can sustain that singular focus without diluting the core narrative.
NationPress
12 May 2026
Frequently Asked Questions
Who is Adrija Roy and what role does she play in Anupamaa?
Adrija Roy is an actress who plays the character Rahi in the post-leap version of Anupamaa, one of Indian television's longest-running dramas. She joined the show as part of its generational leap storyline.
What did Adrija Roy say about Anupamaa being a brand?
Roy stated in an exclusive interview that Anupamaa itself is a brand, and that she always knew the show belonged to Rupali Ganguly's titular character. She said she was happy with the role and space offered to her within that framework.
How does Adrija Roy approach her work on the show?
Roy prioritises craft and performance over external metrics like TRP or rankings. She follows the philosophy encouraged by producer Rajan to focus sincerely on her work rather than chase ratings, believing that quality performance naturally leads to success.
When did Anupamaa first air and how long has it been running?
Anupamaa premiered in 2020 and has been on air for over six years, making it one of Indian television's most durable and successful dramas.
