Amitabh Bachchan hits back at critics: 'You do one, we will do 100'

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Amitabh Bachchan hits back at critics: 'You do one, we will do 100'

Synopsis

Amitabh Bachchan used his blog — the platform he calls his own 'newspaper' — to fire a pointed salvo at those who threatened to stop writing about him. With the line 'You do one, we will do 100,' the 81-year-old made clear he is neither dependent on traditional media nor intimidated by it, a statement of digital self-sufficiency that landed with characteristic Big B flair.

Key Takeaways

Amitabh Bachchan published a cryptic Hindi blog post on 29 October , addressing critics who threatened to stop covering him.
He declared his blog his own 'newspaper,' saying: 'You do one, we will do a hundred!' Bachchan also expressed unchanged affection for fans despite having dispersed a gathering outside his residence the previous Sunday .
The post blended wry self-awareness with a theatrical, defiant sign-off invoking a popular folk phrase.
The veteran actor has maintained his blog for over a decade as a direct channel to his audience, bypassing traditional media.

Bollywood megastar Amitabh Bachchan fired back at critics in a characteristically cryptic blog post on 29 October, asserting that threats to stop covering him hold no weight — his own digital 'newspaper,' he declared, runs just fine on his blog. The veteran actor's post, written in Hindi, blended wry humour with a pointed warning to detractors.

The Post and What It Said

Bachchan opened the entry with a casual observation about having stayed up past midnight and switching dates on his laptop — a nod to his well-known habit of writing exhaustive late-night blog entries. 'Socha, din toh badal gaya hai, 28 se ab 29 ho gaya hai,' he wrote, explaining that he wanted to correct the date so there would be 'no mistake in the numbering at night.'

The tone quickly turned sharper. Addressing those who apparently threatened to stop writing about him, Bachchan wrote: 'Darao mat yaar, hamare baare mein likhna band kar doge, koi samasya nahi, hamara samachar patra ab yahan chalta hai. Tum ek karoge, hum 100 karenge!' — loosely translated as: 'Don't threaten me, my friend. If you stop writing about us, that is absolutely fine. Our newspaper operates here now. You do one, and we will do a hundred!'

Affection for Fans, Distance and All

Woven into the sharper remarks was a gentler reflection on his admirers. Bachchan acknowledged that he had 'scattered' fans who were standing nearby the previous Sunday — a reference, apparently, to a dispersal of well-wishers outside his residence. 'Doori ho gayi, lekin mera sneh, pyaar aur unke prati aadar nahi gaya, aur na kabhi jaayega,' he wrote — 'The distance may have grown, but my affection, love and respect for them have not diminished, nor will they ever.'

He also noted, with characteristic self-awareness, that some among the crowd were young, some older, and 'some simply prefer sleeping more,' before adding: 'Now, let us see how they come up with a headline for this!'

A Defiant Sign-Off

Bachchan closed the post with a rallying, almost theatrical flourish — 'Jao! Le aao apne haathi ghode... Hum bhi le aayenge!' ('Go ahead! Bring your elephants and horses... We will bring ours too!') — invoking the folk phrase 'Haathi ghoda palki, Jai Kanhaiya Lal Ki' before signing off with 'Jhoomte rehna!!!!' ('Keep swinging!').

Why It Matters

At 81, Bachchan remains one of the most media-scrutinised personalities in Indian entertainment. His blog — which he has maintained for well over a decade — has increasingly become his preferred channel to address public narratives directly, bypassing traditional media. This is not the first time he has used the platform to push back at coverage he finds unwelcome; the tone of the post, critics and observers note, suggests a growing confidence in his own digital reach. Notably, his blog commands a large, loyal readership, and posts of this nature routinely trend on social media within hours of going live.

Point of View

Even as it mocks the headline-writing process. His blog has quietly evolved into something traditional outlets should take seriously: a high-traffic, unmediated platform that lets him set his own narrative. The real subtext here is the shifting power dynamic between legacy Bollywood stardom and digital self-publishing — and Bachchan, at 81, appears more at ease with that shift than many younger peers. Whether the 'critics' he addresses are journalists, rival voices, or simply social media commentary is deliberately left vague — a stylistic choice that maximises intrigue and guarantees virality.
NationPress
30 Oct 2026

Frequently Asked Questions

What did Amitabh Bachchan say in his cryptic blog post?
Bachchan wrote in Hindi on his blog on 29 October, pushing back at those who threatened to stop writing about him. He declared his blog his own 'newspaper' and said: 'You do one, we will do a hundred!' The post also expressed enduring affection for fans despite a recent dispersal of admirers outside his home.
Who was Amitabh Bachchan targeting with his 'You do one, we will do 100' remark?
Bachchan directed the remark at unnamed individuals who apparently threatened to stop covering or writing about him. He did not identify them by name, keeping the target deliberately vague — which has fuelled considerable speculation online.
What is Amitabh Bachchan's blog and why does he use it?
Bachchan has maintained a personal blog for over a decade, using it as a direct channel to his fans and the public that bypasses traditional media. In this post, he referred to it as his own 'newspaper,' underscoring its role as his preferred platform for personal statements and reflections.
What did Bachchan say about his fans in the same post?
He acknowledged that fans standing nearby had been dispersed the previous Sunday, creating physical distance, but wrote: 'The distance may have grown, but my affection, love and respect for them have not diminished, nor will they ever.'
How significant is Amitabh Bachchan's blog as a media platform?
His blog commands a large, loyal readership and posts routinely trend on social media shortly after publication. At 81, Bachchan is considered one of Bollywood's most media-savvy personalities, and his blog has increasingly become his go-to channel for addressing public narratives on his own terms.
Nation Press
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