Dharma Productions Marks 9 Years of Ittefaq
Synopsis
Dharma Productions marked 9 years of its 2017 whodunit thriller Ittefaq on 3 November 2026, celebrating the Sidharth Malhotra and Sonakshi Sinha starrer with a playful social media post and pointing fans to Netflix.
Key Takeaways
Dharma Productions celebrated the 9th anniversary of Ittefaq on 3 November 2026 .
Ittefaq (2017) starred Sidharth Malhotra and Sonakshi Sinha in a Hindi murder-mystery thriller.
The film is a remake of the classic 1969 Ittefaq and runs under 105 minutes.
Dharma Productions directed fans to watch the film on Netflix .
The studio is headed by producer-director Karan Johar and was founded by the late Yash Johar .
Nine years ago, a tight two-hander thriller landed quietly — and stuck. Dharma Productions on Tuesday, 3 November 2026 marked the 9th anniversary of its 2017 whodunit Ittefaq, celebrating the film's enduring place in Hindi cinema's catalog with a playful post that riffs on the film's central motif: truth versus lies.
The studio posted in a mix of Hindi and English, writing: 'Koi sach ka sahara leta hai, toh koi jhooth ka… maine toh Ittefaq ka sahara liya!' ('Some lean on the truth, some on a lie… I leaned on Ittefaq!') — a cheeky nod to the film's premise, where a single incident is narrated from two conflicting perspectives. The post tagged Netflix, pointing fans to where the film currently streams.
The thriller that made Sidharth Malhotra and Sonakshi Sinha a compelling screen pair
Ittefaq, released in 2017, starred Sidharth Malhotra and Sonakshi Sinha in a brisk, near-dialogue-free suspense film that stripped the murder-mystery genre back to its bones. Produced by Dharma Productions, it was a remake of the classic 1969 film of the same name and clocked in at under 105 minutes — a deliberate, efficient piece of commercial filmmaking that earned strong word-of-mouth on release.
How Dharma keeps its catalog alive on streaming
Indian production houses have made anniversary posts a reliable content strategy on social media, and Dharma Productions — the studio founded by the late Yash Johar and now steered by producer-director Karan Johar — is among the most consistent practitioners. Each anniversary doubles as a soft promotional push, directing audiences back to streaming platforms where catalog titles live long after their theatrical run ends. Ittefaq's continued availability on Netflix gives the anniversary note a clear call to action.
For a studio whose output spans blockbuster franchises and intimate dramas alike, keeping mid-sized titles like Ittefaq in public conversation is a quietly effective long game. Nine years on, the film still has a story to tell.
Point of View
High-recall engagement tool for Indian studios, and Dharma Productions deploys them with particular savvy. By anchoring the Ittefaq anniversary to its Netflix availability, the studio converts nostalgia directly into streaming traffic — a model that extends a film's commercial life well beyond theatrical. For a production house constantly building toward its next big release, keeping mid-sized hits like Ittefaq visible reasserts brand depth. It signals that Dharma is not just chasing the next franchise, but curating a legacy.
NationPress
3 Nov 2026
Frequently Asked Questions
When was Ittefaq released?
Ittefaq was released in 2017 . Dharma Productions marked its 9th anniversary on 3 November 2026 .
Who starred in Ittefaq 2017?
The film starred Sidharth Malhotra and Sonakshi Sinha in the lead roles.
Where can I watch Ittefaq?
Ittefaq is currently available to stream on Netflix , as indicated by Dharma Productions' anniversary post.
Who produced Ittefaq?
Ittefaq was produced by Dharma Productions , the studio headed by Karan Johar .
Is Ittefaq a remake?
Yes. The 2017 Ittefaq is a remake of the classic 1969 Hindi film of the same name.
