Dharma Productions Marks 28 Years of Kuch Kuch Hota Hai
Synopsis
Key Takeaways
Twenty-eight years ago on 16 October 1998, a first-time director walked onto a set and changed Hindi cinema forever. Today, Dharma Productions marked the anniversary of Kuch Kuch Hota Hai with a heartfelt tribute on X, calling it 'our ode to everything pyaar and dosti' — love and friendship — as the iconic film continues to live on Prime Video.
The film that launched a blockbuster legacy
Kuch Kuch Hota Hai was the directorial debut of Karan Johar, the filmmaker who now helms Dharma Productions as its chief creative force. Released on 16 October 1998, the romantic comedy-drama became one of the highest-grossing Indian films of that year — a staggering achievement for a debut feature. The film starred Shah Rukh Khan as Rahul, Kajol as Anjali, and Rani Mukerji in a pivotal role, forming a triangle that audiences across generations have never quite let go of.
Why '90s Dharma films refuse to fade
Indian production houses have made anniversary social media moments an art form — but few catalysts are as potent as this one. The film's blend of college nostalgia, friendship, and romance landed in a cultural sweet spot that the 1990s Bollywood era uniquely owned, and the numbers from its streaming life suggest that pull hasn't dimmed. Dharma's decision to anchor the anniversary post to its Prime Video listing is a textbook move: nostalgia drives streams, and streams keep a catalogue warm for the next generation of fans discovering it for the first time.
Karan Johar's debut, 28 years on
For Karan Johar, the anniversary carries particular personal weight — this is the film that made him. What began as a debut has since grown into a filmography that spans decades and a production house that remains one of Bollywood's most influential. Dharma's tribute today is as much a quiet acknowledgement of that origin story as it is a celebration for fans. The studio's message is simple and unembellished: twenty-eight years later, this film still means something.
The chemistry between Shah Rukh Khan and Kajol that Kuch Kuch Hota Hai crystallised on screen remains a benchmark that Hindi cinema still measures romantic pairings against — and that, perhaps, is the real staying power.