Has Digital Creator Amit Bhadana Just Signed a Multi-Vertical Deal with Saregama?

Synopsis
Key Takeaways
- Amit Bhadana signs a multi-vertical deal with Saregama.
- First feature film as a lead actor for Bhadana.
- The project includes a music video and live shows.
- Saregama’s commitment to evolving storytelling.
- Significant shift of digital creators into mainstream cinema.
Mumbai, June 30 (NationPress) Content creator Amit Bhadana has inked a multi-vertical agreement with Saregama encompassing a theatrical film, a vibrant music video, live performances, and brand partnerships.
Expressing his excitement about this new venture, Bhadana remarked, “Securing my first lead role in a feature film is a dream I’ve cherished for years. This isn’t just a film—it’s a declaration. A youth-centric narrative that I believe can ignite 'jagrukta' among viewers. Writing, directing, and acting in it presents a challenge, but I’m fully prepared. We are witnessing a shift where creators transition from YouTube to the silver screen—and this is my next milestone. I’ve invested my soul into it, and I eagerly anticipate the audience's reaction.”
Further elaborating on the collaboration, Vikram Mehra, Managing Director of Saregama, stated, “At Saregama, we consider ourselves stewards of India’s entertainment heritage—while continuously adapting to the evolving landscape. Collaborating with creators like Amit, who are deeply rooted in culture and resonate effortlessly with contemporary audiences, is a natural progression of our commitment. Together, we aspire to craft narratives and experiences that are both familiar and innovative, truly embodying the spirit of India’s storytelling evolution.”
Sharing this thrilling news with his followers, Bhadana exclaimed on social media, "From YouTube straight to a lead role in a theatrical film. This milestone has been achieved today. I am the first YouTuber in India to bring a film to theaters in a lead role. My success is built on your love and respect!"
Bhadana is gearing up to make his theatrical debut with a feature film produced by Saregama.
Beyond the film, this deal also encompasses a dynamic music video.
Lastly, the Saregama brand will now exclusively represent Bhadana in all his live performances and branded content collaborations.