How Did Ila Arun Feel After Losing Her Brother Piyush Pandey?
Synopsis
Key Takeaways
- Piyush Pandey was a transformative figure in Indian advertising.
- He received the Padma Shri and other prestigious awards.
- His passing has deeply affected the advertising community.
- Ila Arun’s tribute reflects the personal loss felt by family.
- Industry peers remember him as a visionary and a creative genius.
Mumbai, Oct 24 (NationPress) Renowned singer and actress Ila Arun is overwhelmed with grief following the loss of her brother, Piyush Pandey.
In a heartfelt announcement, she conveyed her profound sorrow and emptiness. On her social media platform, Ila Arun noted that further information regarding this tragic event will be shared by her brother, Prasoon Pandey. The veteran actress also posted a nostalgic image of herself performing tilak on Piyush’s forehead.
Alongside the touching picture, Ila Arun expressed, “Dear ones, with a heart utterly shattered and spirit drained, I must inform you that we have lost our beloved and exceptional brother, Piyush Pandey, this morning. More details will follow from my brother Prasoon Pandey. Rest in peace, dear brother. Your sister, Ila ji.”
Piyush Pandey, a recipient of the Padma Shri award, was recognized as a pivotal figure in the evolution of modern Indian advertising. He passed away on Friday at the age of 70. Pandey had been fighting an infection that took a turn for the worse, as confirmed by the advertising agency.
The agency released a statement saying, “To our entire Ogilvy family, it is with an indescribable sense of loss that I share the news of our cherished Piyush Pandey’s passing. He was battling an infection that escalated. He departed peacefully this morning. It is hard to fathom how each of us will cope with this immense loss.”
Numerous personalities expressed their sorrow over Piyush Pandey’s demise, with filmmaker Hansal Mehta and musician Ehsaan Noorani remembering him as a trailblazer in Indian advertising.
Hansal commented on his X account: “Fevicol ka jod toot gaya. The ad world lost its glue today. Farewell, Piyush Pandey.” Noorani added, “Rest in Peace, Piyush Pandey, the innovator who transformed creativity in advertising and crafted the most unforgettable campaigns.”
Piyush Pandey, a distinguished advertising expert, held the position of Executive Chairman India at Ogilvy. A recipient of both the Padma Shri and the LIA Legend Award, he is credited with giving Indian advertising a unique indigenous identity, steering it away from the heavy influence of Western styles and ideas.