Synopsis
Jackky Bhagnani discusses the transformative impact of Gen-Z on music creation and consumption. He emphasizes the rise of independent music, supported by platforms like Spotify and YouTube, and highlights the role of his company, Just Music, in fostering new talent and promoting creative freedom.Key Takeaways
- Gen-Z is reshaping music production and consumption.
- Independent music is competing with mainstream norms.
- Platforms like Spotify and YouTube empower aspiring musicians.
- Just Music supports artists through creative freedom.
- Jackky aims to promote Indian music internationally.
Mumbai, March 6 (NationPress) Actor, producer, and entrepreneur Jackky Bhagnani expressed that independent music is providing healthy competition to mainstream practices as Gen-Z transforms the creation and consumption of music.
"Today, any aspiring musician has the potential to produce music independently thanks to platforms like Spotify, YouTube, and Apple Music. This has established a remarkably powerful alternative industry," said Jackky.
His company Just Music is making its mark in the music industry with a growing portfolio of varied offerings.
"We aim to play a significant role in guiding the transition towards independent music by supporting talented artists. We provide them with a platform that values creative freedom and amplifies the reach of innovative music," he stated.
Discussing the continuously changing musical preferences, he remarked: "Gen Z is altering the manner in which music is created and experienced."
"They seek music that is personal, original, and diverse, and fortunately, there are numerous pathways available today that help them create and access music that resonates with their tastes. This is the reason independent music is offering healthy competition to mainstream standards," he added.
Jackky mentioned that his label provides access to high-quality production, strategic marketing, and distribution networks, ensuring that "independent artists can reach a broader audience and join the mainstream while preserving their distinct artistic identity."
He aspires for independent musicians to be acknowledged on international stages.
"We are diligently working towards this objective by facilitating collaborations with global artists, exploring cross-cultural music projects, and utilizing digital platforms to elevate Indian music beyond geographical limits," he affirmed.
Jackky made his cinematic debut in 2009 with Kal Kissne Dekha. In April 2011, he starred in F.A.L.T.U. He subsequently appeared in films such as Ajab Gazabb Love, Rangrezz, Youngistaan, and Welcome to Karachi.
In 2016, he ventured into film production with Sarbjit alongside his sister Deepshikha Deshmukh. In 2017, he produced and acted in a short film titled 'Carbon', released on YouTube. In 2018, he produced Dil Juunglee and Welcome to New York. He made his Tamil film debut opposite Trisha in the horror movie Mohini.
