Actress Khushbu Sundar has publicly extended her support to Janhvi Kapoor following the circulation of an AI-morphed video derived from the 'Devara' song 'Chuttamalle', calling it a grave misuse of technology that strikes at the dignity of women. The incident has triggered a wave of condemnation from prominent voices across the Indian film industry.

Khushbu Sundar's Strong Stand

In a post on X (formerly Twitter), Khushbu Sundar did not mince words. 'What has been done through AI is not a joke, not entertainment and not something we should ever normalise. It is cruel, abusive and deeply shameful. It is tearing off her dignity,' she wrote.

She went further, framing the incident as a threat every woman faces: 'I am outraged by the creation and circulation of morphed videos targeting a woman. No woman should have to fear that technology can be weaponised to invade her dignity, reputation and sense of safety. Today, it is her. Tomorrow, it could be me, you, our daughter, our sister, our mother, or any woman we love.'

She also called for accountability, arguing that creators, sharers, and promoters of such content must face legal and social consequences to set a deterrent. 'A woman's body is not content. Her dignity is not entertainment. Her humiliation is not a joke. And AI must never become a weapon against women. As women, we must stand together and say: ENOUGH,' she added, concluding with a direct message of solidarity: 'I stand with you #JanhviKapoor Stay strong bachcha.'

Industry Voices Join the Outcry

The condemnation is not confined to Khushbu Sundar alone. On Saturday, Jr NTR — Janhvi Kapoor's co-star in 'Devara' — publicly raised his voice against AI-generated fake videos and warned of legal action against those who create or circulate them. Actors Vijay Deverakonda and Chiranjeevi also used their social media platforms to condemn the misuse of the technology.

The AI Misuse Problem in Focus

The 'Chuttamalle' controversy is the latest in a growing pattern of AI-enabled image and video manipulation targeting public figures — particularly women in entertainment. Critics argue that the rapid democratisation of deepfake tools has outpaced both legal frameworks and platform enforcement mechanisms in India. Notably, India currently lacks a dedicated standalone law on AI-generated non-consensual intimate imagery, making cases harder to prosecute.

This comes amid broader global debates about AI regulation, and follows several high-profile deepfake incidents involving international celebrities that prompted calls for stricter legislation. The incident adds urgency to pending digital regulations in India.

What Happens Next

Industry bodies and legal experts are reportedly examining the scope for action under existing IT Act provisions and the recently proposed Digital India Act. Whether Janhvi Kapoor or her representatives will pursue formal legal proceedings has not been confirmed as of this report. The broader question of platform accountability — for the hosting and amplification of such content — is also under scrutiny.