Telugu superstar Jr NTR on Friday, 3 October 2025, issued a fierce warning to those behind a morphed, AI-generated version of the song 'Chuttamalle' from his film 'Devara', vowing to pursue every legal remedy available against both the creators and those spreading the doctored clip. The actor also called on state governments and the Government of India to introduce strict regulations against the misuse of artificial intelligence.

Jr NTR's Direct Warning

Posting directly on X, Jr NTR did not mince words. He wrote: 'Disgusting, Sick and Shameless. In a land that worships women as mothers and goddesses, where "Matrudevo Bhava" is not just a phrase but a part of our culture, some people have fallen so low that they are using AI to disrespect a woman in the most degrading way possible. Using AI to create something this vile is shameful beyond words.'

Addressing those responsible, he added: 'To the scumbags behind this morphed Chuttamalle video, I will not spare any of you. I will take every possible legal action against those who created it and those who are spreading it.'

Plea to the Public

Beyond the legal threat, Jr NTR made an earnest appeal to other users online, urging restraint and awareness. He wrote: 'Please do not watch, share or engage with such content. Today it is someone else. Tomorrow, it could be your mother, sister, wife or daughter.'

The appeal underscores a growing concern among public figures and digital rights advocates that AI deepfakes — once a niche technical phenomenon — are rapidly becoming a tool of harassment and reputational damage targeting women in particular.

Janhvi Kapoor Also Speaks Out

Actress Janhvi Kapoor had earlier in the day posted her own response on X, stating: 'It's disturbing to see AI-generated fake videos being circulated. Please don't create, share or promote such content. This is a clear misuse of AI. Legal action will definitely be taken against those involved. Jai Hind. #JanhviKapoor.'

The back-to-back statements from two prominent film personalities signal an industry-wide alarm over AI-enabled content manipulation that has accelerated in the months since generative AI tools became widely accessible.

The Broader AI Regulation Debate

Jr NTR's call for government intervention arrives at a moment when India has yet to pass comprehensive legislation specifically governing deepfakes and AI-generated content. Existing provisions under the Information Technology Act and the Indian Penal Code cover obscenity and defamation but critics argue they fall short of addressing the speed and scale at which AI-generated content spreads online. This is not the first time a Tollywood or Bollywood star has been targeted — similar incidents have prompted petitions to the Ministry of Electronics and Information Technology (MeitY) in the past.

What Happens Next

Jr NTR's team is expected to initiate formal legal proceedings, which could include complaints under IT Act provisions dealing with morphed imagery and privacy violations. The episode is likely to reignite calls in Parliament for a dedicated deepfake regulation bill that advocates have been pushing for. How quickly law enforcement agencies in Telangana and other states act will be closely watched by both the entertainment industry and digital rights groups.